Michael Kors likes to drop hints about who will score the campaign for each collection by having his chosen favorite open the show during New York Fashion Week. Last season went to Joan Smalls, before that was Freja Beha Erichsen and now it’s Edie Campbell’s turn to play the role of the Kors woman. Though the model may have changed, the campaign concept sure hasn’t. You guessed it: Edie is captured in the back of a vintage car (now a firm Michael Kors staple) by photographer Mario Testino.
Members of our forums weren’t here for the played-out concept. “Tragic how many times this has been done before, also by other brands. Edie looks good though,” admitted anlabe32.