Alicia Vikander is having a strong run as brand ambassador for Louis Vuitton. She’s a regular fixture in the front row for Nicolas Ghesquière’s shows, wears Vuitton on the cover of various magazine covers and has numerous advertising campaigns under her belt for the French fashion house. So it should come as no surprise that Alicia now fronts Vuitton’s ‘Spirit of Travel’ ad campaign for fall, which was shot on location in Brazil (presumably right after the Cruise 2017 show). Photographed by Patrick Demarchelier, the Swedish actress wanders around the magnificent Niterói Contemporary Art Museum while leaving us a bit underwhelmed.
The moment we took a sneak peek at the campaign, our forum members were far from overjoyed. “I wish her no ill, but Alicia bores me to tears: in movies, in talk shows and here,” sighed a disapproving Street_a_ Licious.