Swedish fashion chain H&M’s new online swim editorial furthers the brand’s inclusive agenda. On the heels of its Fall 2016 runway, which featured transgender, nonwhite, plus-size and aged models alike, and its For Every Victory campaign, which starred Caitlyn Jenner, Cuban boxer Namibia Flores and Chelsea Werner, a gymnast living with Down syndrome, comes yet another grouping we can get behind.
Entitled Cool Girls in Cute Swimwear, the campaign is just that. The spread features plus-size blogger Nadia Aboulhosn, Chinese-French fitness guru Adrienne Ho, raw-food entrepreneur Natasha James and 60-year-old stylist-turned-model Gillean McLeod, among others. (more…)