Bella Hadid must be shifting a whole lot of product for Max Mara since the brand has invited her back to front the latest accessories campaign. Bella had a remarkable 2017, with more magazine covers than any other model (or actress) and multiple ad campaigns for major fashion brands — and it seems 2018 is looking just as bright. Bella proves every inch her worth in the new Max Mara images, shot in the studio by Steven Meisel and styled by Carine Roitfeld, sporting a dewy makeup look and a wet hairstyle throughout.
Despite the team’s best efforts on set, our forum members weren’t too impressed with the outcome. “I guess Meisel really loves the Hadid sisters. I can’t help but think how amazing Grace Elizabeth would have looked in this. I like Bella, but she’s just not the type of girl for these ‘vintage/classy’ kind of shoots,” wrote guimon.