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Introducing Ellen DeGeneres: Lifestyle Brand



There's a lot of money to be made when you're one of the most popular talk show hosts in America. Just ask Oprah Winfrey, or any of the other brands that have landed on her "Favorite Things" lists over the years. And it looks like Ellen DeGeneres is trying to tap into that kind of moneymaking situation. The talk show hostess announced that she will be launching E.D., a lifestyle brand, which she intends on keeping in business for a long time.

Ellen has enlisted the help of Burch Creative Capital boss J. Christopher Burch (aka Tory Burch's ex-husband) to help launch this new endeavor. She's stocked her brand's board with several industry bigwigs, including former president and CEO of Isaac Mizrahi, Marisa Gardini, Michael Francis, former global chief marketing officer for Target and Janet Grove, former Macy's Merchandising Group CEO. 

As with any long-term business commitment, E.D. is starting small with plans for rapid expansion. The brand will debut with a holiday gift collection featuring candles, mugs, pillows and ornaments. A set of pajamas and slippers will be the only available apparel from that range. Come spring, a full launch will be underway. The line will offer menswear and womenswear along with accessories for humans and pets at accessible prices. E.D. will be distributed through partner stores, though the brand is working hard to be able to deliver e-commerce through its own site this spring. 

Oh, and if you thought that this project was about Ellen slapping her name on a moneymaking opportunity, J. Christopher Burch is very clear that this is simply not the case.

“Ellen will drive the design and merchandise process,” he told WWD. “I’m fortunate to be creative and have a little bit of business sense, but in this case, it’s Ellen’s vision. We’re here as collaborating partners to make sure we accomplish her vision through sourcing, through all of the different things needed [to develop a brand].”

Look out for E.D. in late October/early November, distributing online through a retail partner. Can't wait to see what Ellen has to offer!

[via WWD]

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Miranda Kerr Takes the Streets of New York in Sexy Monochrome and Gold

Miranda Kerr is never shy of a monochromatic palette, but somehow her sex appeal was off the Richter scale as she strolled through the streets of New York City yesterday in a basic, yet alluring, getup. The 31-year-old leggy model took advantage of her best assets with careful attention to detail of the fit, cut and texture of her outfit.

Miranda Kerr New York Street Style

Photo: NCP/Star Max/GC Images

With the plunging neckline of her slightly see-through singlet, Miranda drew attention to a visible triangle bralette underneath and her fitted, high-waisted jeans showed off her ridiculously amazing figure. The gold accessories, including a plaited choker necklace and a chunky watch, polished off the world-famous model's slick look, as well as her suave leather boots and handbag.

And even though Miranda has the body that could make an animal onesie look stylish, it seems the credit for this outfit could belong elsewhere. Stylists-to-the-stars Chloé & Marie-Lou Bartoli posted the photo of Kerr to their Instagram, so we're thinking they're the culprits for this monochrome magic on the streets on Manhattan.

But if Miranda's seemingly effortless ensemble is anything to go by, monochrome just got a whole lot less boring. Just incorporate some swanky gold accessories, red nail polish and tough leather pieces to get a hold of this smoking hot style in no time. Don't forget the slicked back hair and black shades to let everyone know you're a woman about business. Is that a KORA Organics product we spy peeping out of her bag? We bet the Bartoli sisters aren't responsible for that one.


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Lara Bingle’s Basics Collection for Cotton On Lands in Australia

Lara Bingle has taken a minute out of her globe-trotting life and returned to her home ground of Sydney, launching her basics collection dubbed "The One" in Cotton On's George Street store. Bloggers and stylists were invited to chat one-on-one with Lara to celebrate the release of the range that's just hit stores across Australia and online.

The basics collection aims to be exactly that, with a range of T-shirts and tanks that stop the endless search for the perfect tee. There's a cut and colour for every girl, including scoopnecks, crewnecks and V-necks in slub cotton along with long sleeves, short sleeves and no sleeves in every colour of the rainbow.

The vast assortment will definitely have you covered, and with Lara's effortless style on the collection's side, we can't see ourselves looking down any other avenue for the wardrobe staple. Did we mention the prices range from just 12.95 to 19.95?

With Cotton On stockists all around the country and online, it's never been so easy to complete your look. Lara's basics will team effortlessly with a leather skirt, ripped boyfriend jeans and, well, pretty much anything.

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W Magazine’s August Cover with Mila Kunis Looks ‘Almost Fan Made’ (Forum Buzz)

Mila Kunis has landed yet another cover of W magazine. This is the star's second time fronting the American publication, previously covering the March 2011 cover by Craig McDean. This time around, we see the future Mrs. Kutcher lensed by Michael Thompson, conveying the essence of the 60s, while wearing an embellished dress from Gucci's Fall 2014 collection.

W Magazine Mila Kunis Michael Thompson


Our forum members didn't believe the cover was genuine at first. "The text makes it look almost fan made…?" questioned honeycombchild.

Even after it was confirmed the cover was genuine, forum member t-rex wasn't convinced: "Still looks fake. Please let the text and font be a one-time mistake…And having Mila Kunis shot as a Sixties girl is not fresh…"

Andrea27 shared their sentiments and posted, "Looks like the cover is made by a fan in Paint, especially this font of text in the right angle. And she doesn't look like herself, something is strange with her nose. Too bad, I really like Mila."

"This just seems lazy to me. The 60s thing has been done to death. Stylists really need to let it go," wrote HodanChloe.

On the other hand, kokobombon seemed to like the cover: "I like the 60s vibe. I'd guess that even though the movie got pushed back, the mag thought it would still be 'interesting' because of her pregnancy and engagement? I mean, she wouldn't be the first actress to be on a cover just because of that…"

Await the fashion stories, see Mila's pictures from inside the issue and join the discussion all inside the thread here.


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Karlie Kloss Moves It for Donna Karan’s Fall 2014 Ad Campaign (Forum Buzz)

She’s a firm favorite of the American designer and now Karlie Kloss has landed Donna Karan‘s Fall 2014 advertising campaign. Kloss is photographed by Steven Sebring for a series of photos, which have also been manipulated into a motion video to coincide with the print fashion spots. The video debuted on Karan’s site earlier today and has already been posted on our forums here. After fronting multiple Donna Karan campaigns, this time around we see Karlie being captured up against a set of mirrors set in a dark atmosphere, all while complementing Karan’s collection of dresses, which are showcased to perfection.

Ad Campaign Donna Karan Fall 2014 Karlie Kloss


Members of our forums are ecstatic over the campaign. “This is pretty damn fierce. That shot of Karlie in the red dippin’ it low…Yasss,” commented an enthusiastic LagerfeldBoy.

“Karlie is the perfect choice for this concept. Very interesting campaign!” enthused an upbeat Style Savvy.

Forum member littlekiki shared the same positive attitude and wrote, “I’m in love with these!”

ALAUU was also onboard with the campaign images: “Very glam concept. I like it.”

Check out the full campaign and share your opinion inside the thread here.

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Serious Model Kendall Jenner Walks for Chanel Couture Fall 2014

Kendall Jenner's meteoric rise in the fashion world has showed no signs of slowing since she took the runways last season for Givenchy, Giles, Marc Jacobs and Chanel. Since then, the 18-year-old reality star has found herself pictured in Vogue Paris and Interview, scored a cover of Love magazine and a spot in Givenchy's Fall 2014 campaign. Wether you think she actually looks like a high fashion model or not, Jenner's certainly racking up the credentials to fit the bill.

Image: Getty images

Image: Getty images

And today, Jenner hit another milestone in her fashion career. The buzzy model was cast for Chanel's haute couture show, clad in a tweed off-the-shoulder floor-sweeping frock complete with fringe, feathers and jewels with a pillbox topper and bedazzled lace-up sandals to match. Jenner shared a backstage image to her Instagram this morning, posing alongside another model with the caption, "birdies backstage #ChanelCouture."

How interesting to see designers, a few of which were previously wary of the Kardashian/Jenner name using young Kendall so much and in such high-profile shows. She's no Kate or Cara, but one thing Jenner definitely brings to any design house she works with is plenty of buzz. Perhaps the world is still stunned and intrigued by her success so far and are waiting to see how far she can take it. If the past few months of her career are any indication, I wager she'll be riding this fashion train for a lot longer than we thought she would.

[h/t Daily Mail]

WATCH: Was Kendall Jenner Fashion Week’s Biggest Publicity Stunt? [theFashionDish]

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