Game of Thrones might be over for the season but fans have something to be excited about now that Vivienne Westwood has tapped actress Gwendoline Christie (who plays Brienne in the HBO series) to pose in her latest campaign. Christie really embraces the role of the creepy weird girl in these ads, her eyes blackened with heavy makeup as she poses, giving us all the Tim Burton vibes. The campaign follows the collection’s gender neutral theme, one which we think Christie is perfect for. Still, our forum members seem to have mixed feelings about the Juergen Teller-lensed campaign. While Christie was well-received by some, others were simply not feeling the spooky, punky vibe of the shots.
“The photos look like a rehash from the 80s, but bad ones,” justaguy complained. “Usually a big fan of anything Vivienne Westwood, but not this time.”
“I hope that they don’t have a big budget for ads this season,” GIVENCHYLover said, casting a bit of shade. “Horrible campaign, looks like wasted,” burbuja8910 wrote.
But it is Legolas who perfectly captured the diverse reactions towards the ads. “This is interesting artistically regarding photography, but commercially it looks like if they were selling a crackhead’s glamorous lifestyle.” Fair point, considering the models are styled to look a bit… haggard chic. “I mean, Leebo looks ill in the 1st pic… like not healthy, is that on purpose?” he wonders.
Emmanuelle thinks the campaign is just all part of Westwood’s greater aesthetic. “Punk until the end…well that’s exactly what was to be expected from Westwood.” Fair enough.
But whether or not you’re digging the campaign, one thing’s for certain: you’ve never seen Gwendoline Christie like this. Add your two cents by joining the discussion in our forum.
Levi’s wants you to recycle your clothes and it’s making the process that much easier with a new expansion of its recycling program, which will be available at all mainline and outlet stores in the U.S. The goal is to help decrease the amount of discarded clothing piling up in landfills by the year 2020.
Not only is Levi’s encouraging customers to drop off their clean old clothes and shoes, but it will give you a 20% discount on a single regular-priced item in its store. “We’re thinking about sustainability across all facets of our business and how to shift consumer behavior to make recycling clothing the norm,” VP of sustainability for Levi’s Michael Kobori said. “As an industry leader, we consider all phases of our product lifecycle, including stages beyond our direct control like the product’s end point. Collecting used clothing at our stores makes it simple and easy for consumers to do their part and builds upon our commitment to do the right thing for the environment.”
Levi’s is partnering with I:Collect to help recycle old clothes and footwear and either resell the wearable items or use the ones in not as good shape for things like insulation and padding. Levi’s stresses that sustainability doesn’t begin and end at manufacturing – the entire life cycle of a garment must be considered.
So, now that Levi’s is making it so easy to recycle your clothes – and is rewarding you for it — what’s your excuse for not bringing in a box of your old threads?
As the remainder of the fall advertising campaigns roll out, Oscar de la Renta‘s offering surfaces and delights us with its sheer simplicity and beauty. After the designer’s tragic passing back in October, Peter Copping was appointed creative director of the New York-based fashion house and his jaw-dropping debut campaign for the brand is finally here. Carolyn Murphy is ushered in as the new face of ODLR and serves up some classic and timeless allure before the lens of David Sims, putting some of this season’s disastrous campaigns to shame.
Forum members couldn’t believe their eyes. “I love it. It reminds me of ads from the 90s. That gown works really [well] here,” admired perhydrol the moment the campaign struck.
“This is how you start a campaign!! So melancholic and a stirring pose. Carolyn looks breathtaking,” shared an amazed Benn98.
Given the model’s savvy with social media, it makes sense that she would want to branch out to reach her audience in a different way. Kloss is known as one of fashion’s beloved Instagirls, boasting 2.8 million followers. As of now, her YouTube Channel, which she just launched yesterday, has over 35,000 followers. That’s some serious reach.
Kloss’ channel promises to give viewers a behind-the-scenes look at her life (as if her Instagram wasn’t enough to let us know that she indeed lives a life far more glamorous than ours). “I’ve spent the majority of my life in front of a camera, but not my camera,” she says in the trailer for her channel. “And that’s where this is different. These are the things you didn’t get to see before. Like, crazy things that happen on set and the thrilling moments before I step out on the runway.”