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Rochelle Hulmes Launches Her First Capsule Collection With Very

Retailer Very has a history of collaborating with British celebrities on trend-led fashion ranges, including British style icons Fearne Cotton and Millie Mackintosh, and has now added Rochelle Hulmes from the Brit pop band The Saturdays to its roster.

It’s the first time Hulmes has turned her hand to the world of fashion design, and for her first capsule collection with Very, she’s derived inspiration from current trends to ensure a much sought-after collection. Featuring 19 summer-ready pieces, the collection dropped today, with many pieces already showing low stock.


If the hot weather has given you the urge to boost your wardrobe, then this is the perfect range for you. The line features key summer staples such as dresses, shorts and vests in a mix of trends from cool colour bursts to bright tropical prints and florals. Standout pieces include very on-trend matchy matchy shorts combos (£45) and a vibrant yellow peplum dress that looks exactly like one of Rochelle’s typical stage numbers.

And the best news? Making a cheeky splurge won’t break the bank either, with prices ranging from around £25 to £60. You can peruse the collection on


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The Sarcastialist: Bringing Street Style Down to Earth

There is no denying that we all love a bit of street style browsing and can wile the hours away clicking through page after page of beautifully shot images. The street style photographers (and subjects) have practically taken over Fashion Week, so it is more than refreshing when someone decides to poke a little fun at the whole circus — even more so when it is on Twitter.

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image: Twitter @sarcastialist

With a cheeky homage to street style patriarch, Scott Schuman's website The Sartorialist, The Sarcastialist is, as the name may suggest, a brilliantly irreverent take on the lavishly dressed subjects on the streets today. It is not simply Schuman whose images it targets, as Yvan Rodic and Facehunter are among the many other street style photographers that have had their images taken and posted onto Twitter with hilarious captions underneath. The likes of Olivia Palermo, William Gilchrist and Giorgio Armani all feature on the feed with witty new quotes.

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image: Twitter @sarcastialist

The founder, who is from Liverpool, spoke to Buzzfeed saying, "The Sarcastialist came about because of the way the people in 'street style' blogs are portrayed. We're meant to think these characters are having a much better time than we are: spending all day… drinking eight quid cappuccinos, before riding home on their Danish racing bikes to watch Jean-Luc Godard films." He went on to add, "This might be true but I'm convinced they have to worry about waiting in for the Iceland feller, or getting mince out of the freezer as much as the rest of us, so I thought it would be nice to show another angle." 

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image: Twitter @sarcastialist


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Malgosia Bela’s Vogue Ukraine Cover ‘Isn’t Working’ (Forum Buzz)

Although Malgosia Bela is no stranger to Vogue covers (she's racked up 17 over the course of her modeling career), the Polish model has landed her first for the fashion publication's Ukranian edition. Bela is photographed by Victor Demarchelier for the July 2014 issue, donning a black sequined jacket and matching shorts as styled by Yann Weber. Bela's hair looks effortlessly perfect as she peers down Demarchelier's lens with those oh-so-perfect smoky eyes.

Vogue Ukraine July 2014 Malgosia Bela Victor Demarchelier


But it's a shame to see Malgosia score a spot in Vogue and feel disappointed with the outcome. 

"God, I will forever love her, and great to see her on the cover, but this isn't working for me. They could have used a model like her so much better," commented Miss Dalloway.

"Not good…don't like styling, model or makeup," added gossiping.

Yesitsdagny had expected a lot more: "Malgosia almost never lets me down and this cover isn't bad or anything but I feel like they could have done so much more with someone so photogenic like Malgosia is. For Malgosia's standards this cover rather mediocre. Not fan of the eye makeup either. But her face is still perfect!"

However, not everyone was in the same frame of mind. Bertrando3 was ecstatic about how the cover looked: "WOW it's GORGEOUSSSSSSSSSSSSS !!! I love this and I usually don't get Malgosia's covers but THIS, THIS IS STUNNING!"

"It's quite lovely, great job Vogue Ukraine." enthused TeeVanity.

Well, there is certainly some diversity of opinion within this thread. What do you think? We'd love to know! Join the discussion here.

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P.A.M. Teams Up With Carhartt and Vans for Triple-Threat Women’s Capsule Collection

pam-carhartt-wip-vans-collectionIt’s difficult to keep up with everything Melbourne legends Mischa Hollenbach and Shauna T. do as schizophrenic duo P.A.M. If you did you’d be really tired and poor all the time, because one minute they’re designing clothes and the next they’re throwing parties and it’s very hard to say “no” to it all.

But one thing definitely worth your dollars: the new girls-only collaboration they’re rolling out with streetwear label Carhartt and shoe guys Vans. We’re not sure who approached who first, but like with a boozy hookup that blossoms into a beautiful romance, that seems almost irrelevant. This was meant to be

The cohesive capsule is heavy on soft denim, featuring both chambray button-ups and a pair of dark denim overalls I’m really not hating. There are also printed t-shirts and baseball caps for those who like their jeans without shoulder straps. The Vans input comes in the form of a limited edition P.A.M. x Vans x Carhartt WIP shoe.

P.A.M. have a long list of previous collaborators, including acclaimed American artist Mike Kelley (‘Little Friend’ – PAMTOY), avant-garde fashion designer Jun Takahashi of Undercover (‘Black Mass’ Lamp), EYE from the Boredoms (poster series), Super Sunglasses, as well as music projects with 2ManyDJ’s, Matt Edwards (Radioslave) and Thomas Bullock (Rub’n’Tug). But this one is makes their convoluted aesthetic a little more masses-friendly. 

The collection will be available in select stores and Carhartt WIP Thursday. Make sure to hit the launch party that night for some beer to help your sore wallet. 


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We’re Obsessed With Eco-Friendly Activewear Brand Tikita

Tikita spring/summer 2014 lookbook. 

I’m currently obsessed with Canadian eco-friendly activewear brand Tikita. Its slinky, stretchy sports pieces capture the essence of femininity and also a 'strong girl' mentality, with products that offer the latest technology and innovative fabrics. The versatile apparel comes with bold playfulness and refined sportiness. And now the brand has released its Spring/Summer 2014 lookbook.

Tikita spring/summer 2014 lookbook.

Some of the pieces have yet to go on sale (although June is the target), while others are already up for grabs on the website, but what Tikita has created this season demands attention. A purple marl Juliette Jacket makes for the ideal post-yoga cover-up (as does the white eyelet Missy jacket), a purple backless long-sleeve is both eye-catching and practical, while the gloriously psychedelic legging prints offer some much needed rest bite from the usual uniform of black bottoms.

Tikita spring/summer 2014 lookbook.

Best of all, Tikita is a wholly-owned Canadian company, founded in the Toronto Beaches by an astute mom who wanted to provide a positive environment that empowers active women through encouragement, growth and confidence. The first Beaches store opened in 2009, but since then Tikita has also opened a trendy flagship location on Queen West.


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Anna Kendrick Covers Elle’s First Social Media Issue, Talks About How Hot She Is

Image: ELLE

Image: ELLE

This month's Elle is the magazine's very first social media-focused issue, and they've tapped Anna Kendrick, who we'd say is a pretty solid choice. She's got over 2.5 million Twitter followers and an Instagram army about 1.4 million strong.

Elle has published a preview of the article, much of which talks about Kendrick's perceived "hotness." Yup, an accomplished lady, Oscar nominee and Billboard Hot 100 chart topper once again has to talk about how sexy she is to men. SMH: 

"This lack of ego, coupled with the stealth hourglass shape, the porcelain skin, and the smart mouth, add up to a very specific kind of sex appeal. Kendrick, who hasn't publicly dated since she and Edgar Wright broke up last year, says she hasn't been hit on since Up in the Air, 'honest to God.' For the 5 million-plus people who have YouTubed her Newcastle Brown Ale Super Bowl ad, this will be hard to buy. In it, the actress is simultaneously sexy and hilarious, twirling her movie-star hair and deadpanning that she's 'approachable hot, like the-hottest-girl-in-your-improv-class-hot.' [@RyBrockington: “Breaking News: I can indeed confirm that @AnnaKendrick47 was the hottest girl in my improv class.”] 'I’ve never felt like I’ve exactly traded on my looks,' the actress says matter-of-factly. 'When I was a teenager, I was an ultralate bloomer, and my mom would say it was a blessing, because it means you never have to wonder if guys are only interested in you because you’ve got boobs. I would have been thrilled if guys were interested in me because of my boobs!' But maybe it's for the best. 'Similarly, I think I’m lucky that I’ve never had a crisis about whether the only reason I’m successful is because I’m crazy hot. It’s not something that crosses my mind.'"

What a coincidence – it hadn't crossed our minds either.

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