Burberry Fall 2015; Image: IMaxTree
Burberry, Anya Hindmarch, Farfetch and John Lewis were just a few of the big names that took home top honors at the inaugural Fashion Futures Awards in London on Thursday evening. The ceremony was held by Decoded Fashion in partnership with the British Fashion Council to celebrate fashion and retailers who are evolving their companies using tech-based ideas and tools.
The awards took place after a two-day summit with a panel of judges that included Charlotte Olympia president Bonnie Takhar, Rebecca Minkoff CEO Uri Minkoff, BFC’s CEO Caroline Rush and Instagram Creative Strategist Alastair Cotterill. The full list of winners is below.
A Killer Experience: Most innovative way of enhancing the consumer experience
The Master of Mobile: Most innovative use of mobile
Bytes and Bricks: Best omni-focused in-store experience
Beyond the Runway: Most engaging digital marketing campaign
Winner: Anya Hindmarch
New eStore on the Block: Best new e-commerce launch
Winner: Fyodor Golan
The Game Changer: Startup set to disrupt fashion in 2015
Digital Coalition: Best brand and startup collaboration
Winner: Metail & Henry Holland
The Big Idea: Most innovative new digital project
Real Time Innovator: Best use of data and analytics for fashion and retail
Winner: John Lewis
Fashion Is Great: Campaign to promote the U.K.
Winners: Craig Green for menswear and Claire Barrow for womenswear