Ever since the 2013 debut of Giorgio Armani’s signature Sì fragrance, Cate Blanchett has been the face and embodiment of the scent. As Armani unveils the new Si Passione iteration of the fragrance franchise, models Adwoa Aboah and Sara Sampaio join Cate in the newly unveiled campaign (and practically steal Cate’s thunder). The three women were each photographed by Tom Munro against a vivid red studio backdrop, which complements the updated red-infused bottle for 2018.
Our forum members couldn’t wait to sound off on Armani’s latest signings. “I had to stare at Adwoa’s picture for 10 minutes trying to understand why they would use this as an ad for their product. It would never make me want to buy this perfume, in fact it would have the exact opposite effect,” said June immediately.