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H&M Is Launching a New Mystery Brand

Image: Getty Images

Image: Getty Images

H&M is about to expand its reach amid rumors that the Swedish retail giant will be launching a new brand, which could drop as soon as 2017. The retailer already has a collection of other brands like COS, which sells pricier minimalist pieces, & Other Stories, which skews a bit trendier but has a sophisticated aesthetic, Cheap Monday, Monki and denim brand Weekday. But H&M’s newest project is shrouded in mystery, though according to CEO Karl-Johan Persson, it’s going to be very different from H&M and all the other labels on the company’s roster. 

And when we say shrouded in mystery, we really mean it. So far, H&M’s investor relations head Nils Vinge says that they’re “looking into new things all the time” and that they are mulling over “some concrete things.” So yep – we basically know nothing about H&M’s latest project, other than it exists. But if the newest addition to the roster is supposed to be unlike anything they currently have, we wonder if they will be launching an apparel brand at all. Perhaps what’s next for H&M is a homewares concept shop? Or maybe it’s planning some kind of beauty destination?

Looks like we’ll just have to keep our ear to the ground until H&M makes its big reveal.

[via Bloomberg]

The Buzz Latest News

Audrey Hepburn Is the Subject of a New London Exhibit

Audrey Hepburn exhibit National Portrait Gallery

Image: WENN

The world will never not be fascinated and enchanted by Audrey Hepburn, who is the subject of a new exhibit at the National Portrait Gallery. The exhibit will showcase 75 pictures, posters and old magazine articles of the actress and is expected to open early next month.

Audrey Hepburn: Portrait of an Icon will span Hepburn’s life, from her career in the Dutch ballet to her illustrious turn in Hollywood as well as the charitable works she did while she was alive. The show is five years in the making and members of Hepburn’s family have cooperated with the National Portrait Gallery, loaning photos from their personal collection. Images from Anthony Beauchamp, Richard Avedon, Norman Parkinson, Angus McBean and more photographers are all included in the show. The gallery’s senior special adviser Terence Pepper wanted to create an exhibit to satisfy Hepburn fans, mixing images they recognize of the late actress with pictures that have not been displayed. 

“The majority of the prints on show have never before been exhibited in this country, including works by Bert Hardy for Picture Post, childhood photographs of her early dance career, and art images like Erwin Blumenfeld’s mirror portrait,” Pepper said. “The exhibition also includes several early photographs by then-little-known Beauchamp, who was the first established British photographer to shoot Hepburn as a fashion model and subsequently on several other occasions.”

Audrey Hepburn: Portrait of an Icon will run from July 2 to October 18. 

[via WWD]

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Natalia Vodianova Bends Over Backwards for Stella McCartney (Forum Buzz)

So far, the Fall 2015 campaigns have been pretty safe in terms of creativity, many having been shot against a studio backdrop. Stella McCartney‘s is far from dull, delivering a visually-stimulating campaign featuring Natalia Vodianova. Photographed by Harley Weir, Vodianova traveled to Scotland for the shoot, resulting in the Russian beauty practically bending over backwards amongst the untouched wilderness to deliver a striking shot for the new mainline campaign.

Stella McCartney Fall 2015 Ad Campaign Natalia Vodianova

IMAGE: WWD.COM

“It looks like a painting. I like it. Very interesting. Can’t wait to see the rest,” enthused MON hitting us off on a positive and eager to see more.

Forum member Emmanuelle was also keen to see what else McCartney’s campaign has to offer, writing, “Kind of original, can’t wait to see the next pictures.”

“I love it. It reminds me of her earlier campaigns,” appreciated gazebo immediately.

Also full of praise was khyrk: “I kinda like the dreamy feel of the campaign,” he enthused, just as the campaign started to receive mixed reactions.

“Will they ever book another girl? At least Natalia is finally starting to age in Stella’s campaigns. It’s a great shot, will be interesting to see how it looks in print,” noted Benn98.

In agreement over some much-needed change was burbuja8910: “Nice preview, I hope that Stella chooses another model to star in the campaign for the next season.”

HeatherAnne wasn’t a fan of the casting. “Natalia ruins what could have been an interesting campaign to me, she’s just dull as dirt to me at this point, especially when associated with McCartney,” she complained.

Head over to the thread for more and share your opinion here.

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The Buzz Latest News

PETA Goes After Hermès for Inhumane Crocodile and Alligator Harvesting

Alligator Hermes

Image: WENN

PETA is coming after Hermès, this time over the luxury brand’s alligator suppliers, which the animal rights group says are guilty of animal cruelty.

PETA went undercover to investigate the practices at Lone Star Alligator Farms in Texas and Zimbabwe’s Padenga Holdings (which has a stake in the Lone Star farm) crocodile farm and found unsavory harvesting methods in both locations. The animals are held in shallow waters and overcrowded concrete pits, only to be killed in what looks like an extremely painful process. Their heads are cut open and they are stabbed to dislocate their vertebrae, a method that doesn’t kill the animals at first, leaving them in agony. PETA also found that the animals are shot in the head with bolt guns and will try to escape – even when the damage is done and they are left bleeding in a pile of other alligators. You can see in a video PETA provides that some of the gators are still moving even after being readied for harvesting.

PETA has launched a petition, now over 29,000 signatures strong, urging the luxury industry to stop producing accessories made from alligator and crocodile skin. It takes about two to three crocodiles to make one Hermès handbag and at the Zimbabwe farm, crocodiles are harvested at three years old, drastically cutting their life span which can last up to 80 years.

If you can stomach it, you can watch the videos of PETA’s investigation here.

[via WWD, PETA]

The Buzz Latest News

Ella Eyre Is the New Face of Emporio Armani’s Latest Fragrance

Move over Beyoncé, Ella Eyre has just stolen your crown! The British singer has replaced previous campaign star Queen Bey as the face of Emporio Armani’s latest fragrance Diamonds Violet.

 

Emporio Armani Diamonds launches today! IN STORES NOW! Keep an eye out for the advert

A photo posted by @ellaeyre on

She’s best known for her musical talents and her collaboration with Rudimental on their U.K. number-one hit “Waiting All Night,” but she’s no stranger to the fashion world and is a regular Fashion Week attendee. Known for her lively personality, the star was chosen by Giorgio Armani himself, who believes that she’s the perfect fit for his latest scent as she embodies everything that the fragrance range is about.  

The campaign’s video is a sultry black and white affair as the singer’s latest single “Together” ups its theatrical appeal. As the star performs in a crowded club, she tosses a diamond tiara from her head into the crowd, which is naturally caught by a handsome male model who’s caught her eye. It couldn’t be any more of a modern-day Cinderella moment as he finds her to return the tiara and, of course, it all ends with a kiss.

You can watch Ella in action for Emporio Armani below. (more…)

The Buzz Latest News

Barbie Is a Vlogger Now

Barbie is in the midst of a major overhaul. Mattel just released the Barbie Fashionistas line, which offers a diverse range of dolls who, for the first time in 56 years, can actually wear flats. The toy retailer is working hard to give Barbie a modern edge and is employing a digital and social media-focused marketing strategy to reach today’s girl. From music videos to tapping YouTube influencers to talk about Barbie, it’s clear that Mattel is taking an aggressive approach to promoting its new product. In its latest effort, Barbie stars in her very own vlog.

In this first video, Barbie dishes out 10 facts we didn’t know about her, in the style of other vloggers who do these sorts of videos for their mass of followers. The CGI-animated blonde identifies herself as Barbie Roberts. She lives in Malibu with her three sisters and moved to California when she was 8 because her writer parents wanted to be closer to the beach. She loves science and English, hates spiders and drinking soda. 

While positioning Barbie as a vlogger seems like a smart decision, we can’t help but feel a little creeped out by the animation. But, at least Barbie sounds like a real girl and not like the overly cheerful fembot we’re accustomed to. 

Check out Barbie’s first vlog in the video above.

[via Business Insider]

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