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Anti-Photoshop Legislation Could One Day Be a Thing, Thanks to ModCloth

Image: ModCloth

Image: ModCloth

The body acceptance movement has officially made it to Capitol Hill. In February, online retailer ModCloth reintroduced the Truth in Advertising Act to the Federal Trade Commission. The Act asks that the FTC regulate material image altering and call out businesses that are overzealous in their Photoshop use. Originally proposed in 2014, the bill’s been on the back burner for some time.

ModCloth, known for its body-inclusive designs and retro aesthetic, was the first and only label to sign the “Heroes Pledge for Advertisers” back in 2014, promising to not digitally alter the bodies of the models on its website and advertisements. In light of the plus-size industry’s many triumphs this past year and the growing momentum of the anti-digital alteration movement, the brand’s founder Susan Gregg Koger has revived her anti-photoshopping crusade. “It’s really timely, and it’s a bigger global conversation right now,” she told Refinery29.

From a business standpoint, doing away with ad alteration makes a lot of sense. The plus-size industry represents a $20.4 billion dollar market, according to the NPD Group. American Eagle’s loungewear and lingerie offshoot, Aerie, reported a soaring, double-digit increase in sales following the launch of its #AerieReal campaign, marked by its ban on airbrushed images. Apparently, honest marketing works. (Who’dve thunk it?) (more…)

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Selena Gomez Stars in Louis Vuitton’s Fall 2016 Campaign (Forum Buzz)

It’s clear that Nicolas Ghesquière is quite besotted with Selena Gomez, having just recently posed on the cover of Vogue Brazil with the singer, and now she’s starring in Louis Vuitton’s new advertising campaign for Fall 2016. As reported on our forums back in April, Selena and the rest of the Vuitton gang (including the likes of Rianne van Rompaey, Natalie Westling, Erika Linder and Sora Choi) went to Miami with photographer Bruce Weber and stylist Marie-Amélie Sauvé to shoot the Series 5 campaign. Shot against a clean white backdrop, Ghesquière’s loud designs are in full focus.

 

A preview of my #lvseries5 campaign starring the stunning @selenagomez pic by @bruce_weber #louisvuitton

A photo posted by (@nicolasghesquiere) on

Yet our forum members simply weren’t buying it. “Eww, why?” asked a horrified SpeakThatJDunn, throwing some serious shade at the casting.

“LOL! I can’t. I just can’t,” proclaimed an amused EstefaniaAbaddon. (more…)

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Iggy Azalea and Nick Young Have Broken Up

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Just a few short months after Iggy Azalea took to social media to quash rumours of an alleged breakup, the Aussie rapper has announced that she and fiancé Nick Young have officially broken up.

Azalea posted a statement on Instagram, outlining that her NBA star partner had broken her trust one too many times. “It’s become apparent in the last few weeks that i am unable to [trust him],” she wrote.

Despite that, she wished him the best, saying “I love Nick and have tried and tried to rebuild my trust in him… I genuinely wish Nick the best.”

(more…)

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Prada Miscasts Actor Eddie Redmayne as the Face of Menswear for Fall 2016 (Forum Buzz)

Our forums are never afraid to declare their love for Prada campaigns with the Pre-Fall 2016 campaign having just been declared a huge success. But now as we eagerly await the release of the fashion house’s mainline Fall 2016 advertisements, Prada has unveiled the brand new menswear campaign, catching us a little off guard. Replacing the likes of Billy Howle, Logan Lerman and Matthew Beard is Brit actor Eddie Redmayne, who is unveiled as the Italian brand’s new face for the fall season. Photographed by Craig McDean, the Oscar-winning actor just doesn’t seem to be the right fit.

Members of our forums weren’t afraid to call Prada out on this casting mishap. “Looks good but Eddie’s face is so Burberry to me,” reflected testinofan the moment the campaign dropped, recalling the actor’s ad campaigns for Burberry.

“Yeah he doesn’t fit the brand IMO, I see Burberry too. I hate that they use celebs,” added a frustrated SpeakThatJDunn. (more…)

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Watch: Supermodel Ashley Graham Shakes Her Money-Maker in This Behind-the-Scenes Video From Vogue

Ashley Graham is living the life. She graced the cover of the iconic Swimsuit Issue from Sports Illustrated (the first plus-size model to achieve such a feat), got to roll around between the sheets with Joe Jonas in the latest DNCE video and designed a truly stylish line of plus-size swimwear that we actually wish came in all sizes. So when we heard there was an exclusive Vogue.com video that provides glimpses into Ashley’s ever-hectic schedule, we were keen to check it out.

The video documents one crazy weekend in Ashley’s life, taking us along for the ride as she journeys to Las Vegas to host the Miss USA Pageant. We’re right with her in the car on the way to catch her flight as she practices her lines while in the makeup chair and applies her own mascara (because that’s what supermodels do). While that might be more than enough to occupy a weekend for us laypeople, she was far from through. Once a queen was crowned, Ashley flew back to New York City to prep for fashion’s big night, the CFDA Fashion Awards. With her trademark humor still intact, we’re treated to a bit of twerking during a fitting plus her and Michael Kors bonding over Spanx. Looking pretty well-rested and not like a girl who just flew cross-country, Ashley dazzled at the ceremony in a black Michael Kors Collection halter gown accented by plenty of glitzy diamond jewelry (lifting her blinged-out hands is her secret workout routine).

For more behind-the-scenes action, watch Ashley’s amazing 36-hour journey in the video above.

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Kendall Jenner Claps Back at Stephanie Seymour’s Harsh Criticism

 

A photo posted by Gigi Hadid (@gigihadid) on

Nowadays many owe their careers to the prevalence of social media. From the community managers who tweet from corporate accounts to the influencers who meticulously curate their own pages to models like Kendall Jenner and Gigi Hadid, there’s no question that amassing a following gets you paid. In the case of Kendall and Gigi, that pay amounts to “between $125,000 and $300,000 for a single post across their portfolio,” says Frank Spadafora, CEO of D’Marie Archive, an app that ranks how profitable fashion notables are.

Models with vast social media followings can now make more money on a single post than they do in a day’s worth of shooting. This fact has not escaped the notice of the earlier generation of models, who don’t seem too pleased with sharing the title of “supermodel” with the likes of Kendall, Gigi and Cara. “We [90s supermodels] had to earn our stripes and take our stepping stones to get to where we’ve gotten, and to accomplish what we have achieved… Then it just comes like that for them — but I sometimes believe easy come, easy go,” Naomi Campbell told the audience of The Meredith Viera Show. (more…)

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