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The ASA Sees Nothing Wrong with Those Protein World ‘Beach Body’ Ads

Protein World’s “Beach Body” campaign effectively pissed off a lot of people, but according to the U.K.’s Advertising Standards Authority, folks might have been offended by it, but that doesn’t make the ad in itself a bad thing. Protein World’s campaign asking, “Are you beach body ready?” launched petitions and several guerilla campaigns decrying the ad, saying it was shaming people who don’t have a stereotypical “fit” body. Through it all, Protein World stood firmly in defense of its ads, saying they promote a healthy lifestyle and target those whose weight loss goals are similar to the campaign image – they’re not meant to shame people.

The Advertising Standards Authority agrees. In spite of receiving 378 complaints about the ads, it ruled that the gripes were much ado about nothing. “We considered the claim ‘Are you beach body ready’ prompted readers to think about whether they were in the shape they wanted to be for the summer and we did not consider that the accompanying image implied that a different body shape to that shown was not good enough or was inferior,” the ASA said. “We concluded that the headline and image were unlikely to cause serious or widespread offence.”

The ASA has previously banned ads like Hailee Steinfeld’s Miu Miu campaign, which showed the then 14-year-old actress sitting on some train tracks. It was said that the ads promoted child suicide.

[vai Mashable]

The Buzz Latest News

Macy’s Is the Latest to Sever Ties with Donald Trump

Donald Trump

Image: WENN

Looks like pandering to the lowest common denominator of the conservative base has gotten Donald Trump into more trouble than he bargained for. The real estate mogul has come under fire for derogatory comments against Mexican immigrants during his public announcement for the presidential bid (which, at this rate, it’s safe to say he probably won’t get), saying those who come across the border “have lots of problems and they’re bringing those problems with us.” Adding, “They’re bringing drugs. They’re bringing crime. They’re rapists.” 

Since these inflammatory comments, Trump’s Miss USA and Miss Universe Pageants have been cut from NBC and Univision. Now, Macy’s is joining the charge of companies abandoning Trump. After over 725,000 people signed a petition urging the retailer to sever ties with the troubled mogul, Macy’s has agreed to end its business relationship with Trump once and for all. 

Angelo Carusone started the charge to dump Trump in 2012, launching the petition that garnered so many signatures. Three years later, Macy’s is taking a stand, saying it will no longer carry items from Trump’s label. “We are disappointed and distressed by recent remarks about immigrants from Mexico. We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation,” Macy’s said. “In light of statements made by Donald Trump, which are inconsistent with Macy’s values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump menswear collection, which has been sold at Macy’s since 2004.”

Trump, of course, has doubled down on his comments, telling Bill O’Reilly that what he said was “totally accurate.” 

[via MoveOn, CNN, MSNBC]

The Buzz Forum Buzz

Lily Donaldson Is Pretty In Prada on UK ELLE’s August 2015 Cover (Forum Buzz)

Your local newsstand is set to be model central as yet another British publication hands its August cover to a model instead of another overused celebrity. Lily Donaldson graces the cover of U.K. ELLE‘s recent offering, modeling a fabulous pink Prada number. Captured by Kai Z Feng and styled by fashion director Anne Marie Curtis, we’re getting flashbacks of Lily’s ethereal British Vogue cover from back in March 2009.

UK ELLE August 2015 Lily Donaldson by Kai Z Feng

IMAGE: ELLEUK.COM

“Glad to see a supermodel on a major cover. Looks very ELLE, they play it safe but the outcome is great. I’ve bought a few British ELLE‘s this year, I will get this one too,” enthused Srdjan, getting us off to a healthy start.

“Colors just blend beautifully and Lily sure does look stunning here,” raved justaguy.

Also showing great enthusiasm toward the cover was MON: “Perfect!! Perfect! She looks like a goddess! Oh my goodness.”

“Despite the fact that I don’t like her personally this is a great cover,” admitted gossiping as things began to turn a little sour.

Oxymore certainly wasn’t a fan, ranting, “The face she’s making! She’s just staring at the camera with no emotion at all. She looks dead but I like the colors. Lily is doing that face every time it’s really annoying.”

Sharing the same sentiments was marsnoop2. “She always just looks like a pretty doll, I’ll never understand her success,” she declared.

Are you a fan of the cover? Be sure to add your own two cents here.

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The Buzz Latest News

Caitlyn Jenner Makes BBC’s Woman’s Hour 2015 Power List of Influencers

caitlyn jenner

Image: WENN

Is Cailtyn Jenner having the best year ever? Perhaps. After making her debut on the cover of Vanity Fair and being announced as the recipient of the ESPY’s Arthur Ashe Courage Award, she has now been bestowed another honor, this time from across the pond.

Jenner has been included on the Women’s Hour Power List of 10 female influencers. Jenner joins familiar names like Anna Wintour, Sia and Angelina Jolie for this esteemed honor. This year’s crop of women were chosen based on the impact they have had on women’s lives “not just because of their job title but because of their personal ability to influence others.”

Jenner, who is believed to be one of the most famous transgender women in the world, seems to fit the bill quite nicely. After all, her coming out certainly boosted visibility for transgender people and sparked a national conversation. However you feel about her and her privilege, it cannot be denied that she made people more aware of transgender issues. Hopefully, her high-profile status will help improve life for transgender men and women who face very real challenges like employment discrimination, sexual violence and more. The conversation does not begin and end with Caitlyn Jenner, but her pop culture cred makes the discussion a bit louder for many people.

[via BBC]

The Buzz Latest News

Vote for the Best Beauty Products of 2015 in TotalBeauty.com’s Readers’ Choice Awards

TotalBeauty.com is looking for the best of the best in beauty and it’s up to you to decide. After scouring through a ton of beauty reviews and tallying data to find the most popular products according to TotalBeauty.com stans, the site wants you, dear reader, to find the crème de la crème of everyone’s favorite jams and jellies. 

The 6th Annual Readers’ Choice Awards nominees include everything from anti-aging skincare and curly hair products to eyeshadow and body wash. Now, it’s your chance to add your voice to the chorus of TotalBeauty.com readers. Oh, and the best part about voting? It could come with some serious rewards. After voting, you can enter to win $1,000 in beauty products, which should hold your stash over for quite some time. 

So head over to TotalBeauty.com and cast your vote to find the best in beauty according to we, the people. Winners will be announced in August, so hurry and let your voice be heard!

The Buzz Latest News

Chrissy Teigen Falls Victim to Instagram’s Anti-Nipple Policies

Chrissy Teigen

Image: WENN

Chrissy Teigen is the latest celebrity to show support for team nipple. The Sports Illustrated model recently posed in a spread for W magazine, which, like many shoots involving Teigen, required her to be topless. Teigen shared the photos on her Instagram page, but they were promptly removed by the social media site. Determined to post her images, Teigen clapped back by filtering them to look like paintings and pencil sketches in an effort to get around Instagram’s nipple ban. Instagram’s community guidelines say that nipples are permitted as long as they are part of paintings or sculptures. 

Teigen’s ruse couldn’t fool the folks at Instagram though, who removed those photos as well. She might have lost this battle, but Teigen certainly brings to light the sexist double standard Instagram holds when it comes to the female body. If oil paintings and drawings are OK because they are art, why the ban against artistic photography? 

We clearly have a long way to go in the fight to #freethenipple on Instagram, but at least there are women out there standing up for their bodies, trying to destigmatize the naked breast in our society.

[via Hollywood Reporter]

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