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Levi’s Launches New Clothing Recycling Program

Levi's Store

Image: Getty

Levi’s wants you to recycle your clothes and it’s making the process that much easier with a new expansion of its recycling program, which will be available at all mainline and outlet stores in the U.S. The goal is to help decrease the amount of discarded clothing piling up in landfills by the year 2020. 

Not only is Levi’s encouraging customers to drop off their clean old clothes and shoes, but it will give you a 20% discount on a single regular-priced item in its store. “We’re thinking about sustainability across all facets of our business and how to shift consumer behavior to make recycling clothing the norm,” VP of sustainability for Levi’s Michael Kobori said. “As an industry leader, we consider all phases of our product lifecycle, including stages beyond our direct control like the product’s end point. Collecting used clothing at our stores makes it simple and easy for consumers to do their part and builds upon our commitment to do the right thing for the environment.”

[Spring Cleaning! 33 Items to Get Rid of in Your Closet for Good]

Levi’s is partnering with I:Collect to help recycle old clothes and footwear and either resell the wearable items or use the ones in not as good shape for things like insulation and padding. Levi’s stresses that sustainability doesn’t begin and end at manufacturing – the entire life cycle of a garment must be considered. 

So, now that Levi’s is making it so easy to recycle your clothes – and is rewarding you for it — what’s your excuse for not bringing in a box of your old threads?

[h/t Quartz, via Levi Strauss]

The Buzz Forum Buzz

Carolyn Murphy Stars in Oscar de la Renta’s Stunning Fall 2015 Campaign (Forum Buzz)

As the remainder of the fall advertising campaigns roll out, Oscar de la Renta‘s offering surfaces and delights us with its sheer simplicity and beauty. After the designer’s tragic passing back in October, Peter Copping was appointed creative director of the New York-based fashion house and his jaw-dropping debut campaign for the brand is finally here. Carolyn Murphy is ushered in as the new face of ODLR and serves up some classic and timeless allure before the lens of David Sims, putting some of this season’s disastrous campaigns to shame.

Oscar de la Renta Fall 2015 Ad Campaign Carolyn Murphy by David Sims

IMAGE: STYLE.COM

Forum members couldn’t believe their eyes. “I love it. It reminds me of ads from the 90s. That gown works really [well] here,” admired perhydrol the moment the campaign struck.

“This is how you start a campaign!! So melancholic and a stirring pose. Carolyn looks breathtaking,” shared an amazed Benn98.

[See: A Retrospective Tribute to Oscar de la Renta’s 50-Year Career]

“Beautiful campaign! Pure perfection. I’m sure it would [have] made Oscar proud,” congratulated fashionlover2001.

Style Savvy was blown away too, adding, “This is breathtaking. The images look like paintings and Carolyn is the perfect choice for this kind of mood.”

Also to take an immediate liking to the campaign was TaylorBinque: “This is really great. I love the mood here. Seems like Peter is getting comfortable at the house now.”

“I love this. I love how the focus is on the clothes and not her, as a model (though she carries the campaign beautifully). Stellar,” hailed Moofins.

In agreement was Nepenthes: “This is so nostalgic and fresh at the same time! I love Carolyn in it!”

Oscar de la Renta Fall 2015 Ad Campaign Carolyn Murphy by David Sims

IMAGES: STYLE.COM

Check out the full campaign in all its glory and drop us a comment here.

The Buzz Latest News

Karlie Kloss Is Now a YouTube Vlogger

International supermodel, baker, coder, soon-to-be NYU student and now, vlogger. Karlie Kloss has a lot on her plate and she’s added even more by launching a YouTube channel, Klossy

Given the model’s savvy with social media, it makes sense that she would want to branch out to reach her audience in a different way. Kloss is known as one of fashion’s beloved Instagirls, boasting 2.8 million followers. As of now, her YouTube Channel, which she just launched yesterday, has over 35,000 followers. That’s some serious reach. 

One Minute With … Karlie Kloss at Paris Fashion Week Fall 2015

Kloss’ channel promises to give viewers a behind-the-scenes look at her life (as if her Instagram wasn’t enough to let us know that she indeed lives a life far more glamorous than ours). “I’ve spent the majority of my life in front of a camera, but not my camera,” she says in the trailer for her channel. “And that’s where this is different. These are the things you didn’t get to see before. Like, crazy things that happen on set and the thrilling moments before I step out on the runway.” 

2014 Was a Good Year to Be Karlie Kloss

We’ll definitely be watching Kloss’ channel closely. And yes, we’re totally waiting to see a video collab between her and her BFF Taylor Swift. Watch the trailer for Klossy above.

[h/t Style]

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Will Brittany Beattie Walk for Myer’s Spring 2015 Launch?

Australia’s Next Top Model winner Brittany Beattie attended the Myer Spring 2015 fashion launch castings this week, and we think there’s a fairly good chance we’ll see her on the runway for the big show on August 13.

“It’s the biggest casting I’ve had so far,” she told Sydney Confidential of her experience walking in front of Aje designer Adrian Norris and stylist Thelma McQuillan. “I’m nervous but it’s exciting.” (more…)

The Buzz Latest News

All the Monochromatic Looks from Sydney’s Runway Weekend Launch

Aussies love them some monochrome, made clear at the Runway Weekend launch in Sydney last night, July 21. Everyone from Samantha Jade to Erin Holland opted for head-to-toe black-and-white looks, nailing minimal and timeless get-ups.

Check out our favourite looks from the night below.

Anna Heinrich Runway Weekend

Photo: Getty

Reality star Anna Heinrich loves monochrome almost as much as she loves wide-leg pants and Tim Robards. She kept things interesting with a sheer crop by Rachel Gilbert and nude accessories. (more…)

The Buzz Forum Buzz

Gal Gadot Announced as the Face of Gucci’s New Bamboo Fragrance (Forum Buzz)

Ever since Alessandro Michele took the helm of Gucci, we’ve witnessed his aesthetic take effect within months of his debut of the Fall 2015 mainline campaign. With the unveiling of Gucci’s latest fragrance campaign, however, we see signs of Frida Giannini‘s sexy, mysterious and sensual Gucci women. Gal Gadot was tapped for Gucci’s newest scent entitled Bamboo. The Batman v Superman: Dawn of Justice actress got the Mert Alas and Marcus Piggott treatment and appears as sultry as ever before their lens, making for a captivating image.

Gucci Bamboo Fragrance Ad Campaign Gal Gadot by Mert and Marcus

IMAGE: PHOTOCOUTURE-SHOW.COM

Surprisingly, our forum members weren’t feeling it. “Gal Gadot for Gucci? What’s happening in this world?” asked la veronika right away, about to set the tone of the thread.

“Odd model choice. Wonder Woman, isn’t it? The image looks very stylish and faultless. My one-track mind was hoping for something more tropical and serene, maybe a similar setting to Angelina Jolie’s Louis Vuitton campaign in Cambodia,” noted Benn98.

RedSmokeRise was a little lost for words too, writing, “Honestly this is so random.”

In agreement was MyNameIs: “Very unremarkable. If this were just a random shot in an editorial, it would be fine. But a perfume ad for Gucci? Yeah, no.”

“Her face looks weird. I wish to see anybody else in this campaign,” added a disappointed narcyza.

Do you agree with Gucci’s choice of spokesperson? Check out Gal’s ad for the fragrance above and then join in on the conversation here.

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