Your style dreams have come true. Today, television personality, model, trendsetter, Vogue UK contributor and Mulberry-bag inspirer Alexa Chung announced the launch of her own fashion label. The eponymous ready-to-wear line will be sold at Selfridges, Galeries Lafayette, Matchesfashion.com, MyTheresa, SSENSE and its own e-commerce site beginning in May 2017.
Alexachung will feature it all — denim, daywear, eveningwear, shoes, jewelry and other special products. While we’ve known she had it in her for years, the 32-year-old told Business of Fashion she only recently came around to the idea: “I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat.”