In a move that will puzzle anyone who knows anything about marketing, today MAC Cosmetics announced its newest collection, MAC Good Luck Trolls. We can only think of one setting in which one would actively embrace the beauty aesthetic of the “wild-haired dolls of your youth [and] their rainbow tufts, bejeweled bellies and lucky charms” — and, after next weekend, that occasion will have officially passed.
The “crazy-hued collection as silly as the characters themselves” won’t be available online until July 28 with an in-store release date of August 4. That’s just in time to miss every major music festival save New York’s Electric Zoo, including, most notably, this weekend’s Coachella, which is possibly the only space in which we’d forgive wearers of the line’s “frosted chartreuse green” pigment and “transparent sky blue with fine pink reflect” lip gloss. Considering the fondness for metallic lips and eyes, unconventional hair colors and hair glitter at this year’s California-based festivities, you’d think MAC would’ve timed the release of the collection to cater to its most promising base. (more…)