The new year and new season is just around the corner and Alberta Ferretti has wasted no time unveiling its advertising campaign for Spring 2017. Out is Kate Moss and photographic duo Luigi & Iango in favor of legendary lensman Steven Meisel who was commissioned to capture five individual and unique portraits of models Julia Nobis, Raquel Zimmermann, Vittoria Ceretti, Carolyn Murphy and Irina Shayk, each styled by fashion icon Carine Roitfeld.
Considering the team involved, our forum members felt a little let down. “Wow, what a random campaign. What’s the direction?” questioned a dumbfounded MON.
“Everything around this seems perfect: great photographer, great cast and for the moment, great pictures. But it doesn’t work with the brand. I associate Ferretti with glamour but not this kind.
It’s weird,” Lola701 chimed in. (more…)