The fashion community continues to embrace Irina Shayk and one of the latest gigs for the Russian bombshell (aside from starring in the Spring 2017 Alberta Ferretti campaign) includes being the face of Replay. She has appeared on the cover of Vogue Russia, Vogue Germany and Vogue Japan this year and tops it off by fronting Replay’s new #TouchIt advertising campaign. Photographed by Mert Alas & Marcus Piggott, Irina and fellow beauties Joan Smalls and Stella Maxwell go topless, wearing nothing but the Italian brand’s denim.
Our forum members weren’t feeling it, however. “What was the point of paying a bucket of money to Mert & Marcus for a basic campaign with awful lighting? They got scammed,” laughed a disapproving Marc10 the moment the campaign dropped.