Fashion authorities across the globe are working to combat excessive thinness in the modeling industry. The French government recently put legislation in place that bans models with a Body Mass Index (BMI) less than 18. While France requires that models produce a medical certificate, British fashion brand Rose and Williard is taking a more drastic approach. The label is forcing models to eat while authorities watch.
Rose and Willard added the non-negotiable clause to model contracts to try and thwart unhealthy eating practices. It’s an extreme measure that Rose and Willard founder Heidy Rehman only considered after witnessing models act “delirious” and talk “gibberish” due to hunger. But does the clause take things too far? (more…)