Image: Ivan Nikolov/WENN
Karlie Kloss has pretty much cemented her position as one of the new generation of supermodels, and her latest gig is just a testament to her star power. L’Oreal Paris has tapped the leggy model as the newest face of its brand, which makes perfect sense, considering Kloss’ popularity. She’s a face people know, even those who don’t follow fashion, plus she’s young and has a huge social media following – an obvious draw for the brand.
While plenty of people welcome Kloss’ appointment with open arms, there are some who aren’t 100% sold on her for L’Oreal Paris. Our forum members have been keenly debating Karlie’s new gig. Dutch Homme, for one, is not into this casting: “Strange choice. She’s not exactly attractive for the average person,” he wrote. “She’s indeed a fashion icon just like Lara Stone, but not a beauty icon and she will never be. She won’t sell.”
Others beg to differ. “‘Karlie Kloss won’t sell.’ More like you won’t be buying it but people will rush to the stores,” coutugh quipped.
“As for any skepticism, lots of people didn’t think she was right for Victoria’s Secret and yet she’s still with them and doing quite well,” orchidee replied. “You can’t expect cosmetics companies to keep booking girls who all look the same and are ‘typical’ beauty girls. It’s about expanding and changing expectations of beauty.”
KateTheGreatest sees her contract with L’Oreal as an inevitability. “With the way her career is going, it was only a matter of time. Congrats to her, I hope she earns a lot and she sells well. Also, I think she will sell well because by now a lot of people know her (who don’t necessarily follow fashion), she is becoming more and more famous.”
Still, there are some that think there are simply too many girls fronting L’Oreal. “Why not just focus on 3 or 4 girls like Estée Lauder?” Benn98 wondered. I know they’re more commercial, but still. How many women do they actually have on their roster? Nabbing a L’Oreal contract doesn’t mean anything anymore.”
Whether you love or hate L’Oreal’s new move, one thing’s for sure: Karlie Kloss isn’t going anywhere.
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