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Gap Gets Celebrities to ‘Dress Normal’ for Fall 2014

image: The Gap

Image: Gap

It seems you can’t browse a street style blog or open a fashion magazine without seeing someone wearing sandals with socks, mom jeans or some other fashion iteration of “normal people” clothes. Earlier this year, New York Magazine introduced the world to normcore. Now, everyone is scrambling to make the concept fashionable. 

Gap seems to be getting in on the trend with its latest ad campaign. Perhaps it’s playing on the stereotype of being the go-to brand for the everyday person, but this season, Gap is encouraging shoppers to “dress normal,” “like no one’s watching.” 

Ironically, Gap tapped decidedly not-normal people (i.e., celebrities) to front the campaign. Anjelica Huston, Zosia Mamet, Michael K. Williams, Jena Malone, Elisabeth Moss and Luke Grimes all don their personal interpretations of a “normal” outfit in the ads. The results: Looks suited for a suburban soccer mom, a brooding Brooklyn hipster, a badass sixth grade teacher and your dad on the weekend. Normal is looking kind of chic.

Peep more of the ads below.

image: The Gap

image: Gap

 

image: The Gap

image: Gap


The Buzz Latest News

VERY IMPORTANT: Anna Wintour Does the ALS Ice Bucket Challenge

Yesterday, Bee Shaffer, daughter of Anna Wintour, challenged her mother to the ubiquitous ALS Ice Bucket Challenge that pretty much every celebrity in the book has already participated in. With bated breath, we awaited a response from the Vogue editrix, and now, praise the heavens, we’ve gotten one.

Yes, folks, Ms. Wintour has ACCEPTED the challenge, and just today, Vogue posted a video to its Facebook of Anna, flanked by members of her family (including the dog), getting drenched in a prim, printed dress and of course, her famous shades. Bee posted the video to her Instagram profile, noting that her mom’s take on the challenge was “much more dignified” than her own. But what would you expect from Anna other than dignity and class? She nominated Roger Federer and Dominic West to take the challenge, for which they have 24 hours to complete.

Gisele Bündchen also nominated the editor for the challenge on Sunday.
 
Anyway, thank you Bee, for initiating this viral brilliance. We are forever grateful.
 

The Buzz Latest News

The First International iStore Opens in Montreal

iStore2

You’ve probably seen all the cool kids on the subway with their latest digital accessories and wondered, “Where can I get that?” That question was probably followed in rapid succession with, “How do I work that?” Now, with the first international iStore open in Montreal’s Rockland Centre, you’ll have all the newest gadgets within reach and educated salespeople on staff to explain them to you.

With the goal of marrying technology and fashion, iStore carries the most up-to-the-minute and stylish digital accessories in an ultra-chic environment. Think leather and bejeweled iPhone cases, cutting-edge headphones in a range of fashionable colours, sleek alarm clocks, stylish fitness trackers as well as cute and functional cleaning accessories from brands like Beats by Dre, Bose, Apple, Jawbone and Fitbit, among others. The iStore also carries smartphones and tablets along with the latest iPhones and iPads through an exclusive partnership with Telus.

But wait, you may be saying, how do I know if I like something before I buy it? Items are displayed in gleaming, futuristic, floating trays atop custom-made Corian countertops, inviting customers to touch, play and learn interactively. And if wireless speakers are your jam, there’s a soundproof booth that cuts out all ambient noise, so you can truly put those speakers to the test. The fashion future is here.

 

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The Buzz Latest News

Cara Delevingne May Star in a Beach Boys Musical

Image: Getty Images

Image: Getty Images

Cara Delevingne is hot in pursuit of the title “model/actress.” It seems every few weeks, the young model (one of Forbes‘ highest paid) snaps up another acting gig. She will appear in the forthcoming Pan film, and did a pretty good job in the Sky Arts TV movie, Timeless. She’s starring in The Face of an Angel alongside Daniel Brühl and Kate Beckinsale, and has a role in Kids in Love. Also, she may or may not be a future Bond Girl

But the latest job Cara’s reportedly in talks for might be a genius move for her. Fox 2000 is putting on a Beach Boys-themed musical called All Summer Long, and Cara may play the lead female role. The film hasn’t been officially confirmed, but word is John Stamos is one of the producers on the project. Craig Zadan and Neil Meron — the same guys who helped bring Hairspray and Chicago to the silver screen — are also working on the production.

We already know Cara’s got a pretty good singing voice, so she’d likely have no problems tackling the musical aspect of the show. Do we know a model better qualified to sing…anything? Perhaps she might even take a turn on the drums? It is a musical, after all, might as well take advantage of the full range of Cara’s talents. We’ll be watching carefully to see how this one develops.

[The Wrap]

The Buzz Latest News

Oracle Fox’s Amanda Shadforth Nominated for Bloglovin Awards in New York City

Queensland’s Amanda Shadforth, from the ridiculously popular fashion blog Oracle Fox, has been nominated for this year’s Bloglovin Awards. We’re ecstatic about it because no distinct aesthetic of minimal, clean and monochromatic visuals should go unrecognised.

And even though Aussie fashion bloggers are all the rage right now with their own fashion-doco show airing this October, Amanda is the only nominee in the Best Personal Style Blog category from down under. “It is a huge honour to represent Australia in this category and I am so humbled to be nominated, all of the nominees are extremely talented,” Amanda said in a news release.

If you’re wondering who might be in attendance for the most coveted awards in the digital fashion realm and blog community, there’s also nominees likes Gwyneth Paltrow, Olivia Palermo and The Sartorialist. Just like the Logies or Grammys, it’s a really big privilege to be nominated. We reckon Amanda’s probably whipping up a thank you speech just in case.

We’ll find out the winners when they are announced in New York City on September 7. You can vote for Amanda over on the Bloglovin site to help her join other previous winners like Leandra Medine of Man Repeller, Chiara Ferragni of The Blonde Salad and Rumi Neely of Fashion Toast.

The Buzz Latest News

Condé Nast Sells Fairchild Media to Penske Media Corp.

Image: WWD.com

Image: WWD.com

There seems to be a lot of shakeups going on at Condé Nast this year. Just recently, the publisher announced that it was spinning off Lucky magazine to create The Lucky Group, a new editorial/e-commerce venture in partnership with BeachMint. But bigger news came in late yesterday afternoon, as Condé Nast announced it was cutting Fairchild Fashion Media from the roster — the company that owns trade publications Women’s Wear Daily, Footwear News, Beauty Inc and M magazine — and selling it to the Penske Media Corp. 

PMC is reportedly purchasing Fairchild for about $100 million, which is $500 million less than Advance Publications, Inc., the parent company of Condé Nast, paid for the publication back in 1999. PMC currently owns Variety, Hollywood’s trade publication, as well as Hollywood Life, Deadline and more. 

WWD is arguably one of the most important publications in the fashion industry. The fact that it has been so devalued over the past 15 years is reflective of the changing media landscape. Fashion blogs and websites consistently look to WWD for industry news — it’s the publication many designers and retailers go to in order to break major developments. WWD has a pretty pricey (depending on who you ask) subscription rate, and if readers can just go to, say, theFashionSpot to learn that Olivier Theyskens is stepping down from Theory for free instead of having to shill out $100 bucks a year to get the information at 12:00 a.m. (around the time WWD publishes its daily editions) every morning, it’s easy to see why it has become devalued over time. Condé’s holding firm to Fairchild’s Style.com and NowManifest, which is quite telling as both are digital destinations.  

Fairchild staff will move to one of Penske’s corporate buildings in New York in early 2015. Jay Penske, PMC chairman and CEO, seems jazzed about the acquisition. He already has his paws on Variety, so it seems he’s trying to build his company into some sort of industry trade juggernaut: “We believe there is great opportunity for each of the brands to thrive in our organization. PMC looks forward to setting the stage with you for the next 100 years of Fairchild success, for what is sure to be an exciting new era for WWD, M, Beauty Inc, Footwear News and the Fairchild Summits and events business.” 

[WSJ, WWD]

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