Now, come August 3rd the Material mom will release a collection in 200 Macy’s doors, called “Material Girl”.
Madonna designed the fast fashion junior collection with her daughter, Lola, and the Iconix Brand Group’s in-house fashion department.
Hitting racks just in time for the back-to-school season the “Material Girl” collection is priced from $12 to $40, and includes apparel, footwear, handbags and jewelry.
To build up buzz for the new line, the celebrity muse for the collection will not be revealed until the collection launches.
Ordinarily, this is the kind of collaboration I would be quick to dismiss – especially given how disappointing Madonna’s H&M collection was – but I like that the superstar teamed up with her daughter to create this line, and by all accounts Madonna has been very involved in the design process.
Only time will tell, but so far all signs point to a fun, young collection.
