When most people think of South by Southwest, they probably set their sights on the music. There’s way more to the annual showcase than simply good tunes, though. It’s a place where the worlds of tech, film and music can all merge in Austin to present their respective wares. SXSW spans over a week and is chock-full of presentations, panel discussions, concerts as well as screenings, but what really catches our attention is the sheer number of celebs who flock to Texas to take part. From a healthy mix of TV and film personalities to a pair of unexpected musical buddies, this year’s festival had enough star power to keep us hooked. Check out who made the trip down South and what they wore to kick off festival season.