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How to Work the Folklore Trend Like Alexa Chung

The folklore trend appeared on the spring catwalks at shows like Valentino and Chloe, so it’s no surprise that style icons like Alexa Chung are embracing the look. Alexa’s brand of choice is Russian label Vilshenko, which she’s been papped in multiple times. Designer Olga Vilshenko is known for fusing Eastern folklore traits with Western style, creating just the right amount of folklore vibe without making you look like you’re in costume.

Nailing the folklore trend is all in the details as traditional motifs and embroideries are key, and the trend is brought up-to-date by applying these to a modern silhouette. Opt for earthy tones and fun textures to really embrace the look.

As the folklore trend transitions over from fall, it means that there are already plenty of beautiful pieces available on the high street for you to snap up and work this trend right away. Whether you’re looking to make an investment or simply test out the look on a shoestring, be inspired by some of our favourite pieces below.

Folkloe edit

1.) Vilshenko Marni Embroidered Silk Crepe de Chine Top, £445; 2.) Topshop Folk Print Crop Top, £16; 3.) Topshop Folk Embroidered Hotpants, £34; 4.) New Look Tile Print Joggers, £17.99