Fashion News

KRISTEN DAVIS DESIGNS FOR BELK DEPARTMENT STORES

 
You can currently see "Sex and the City" star Kristin Davis in one of the biggest movies of the summer.  After shooting and promoting the dressed-for-success film, Davis could easily take a long vacation to sleep in and watch the box office numbers, but she’s not ready to take a break.
 

Earlier this week, North Carolina-based department store Belk, announced their recruitment of Davis to design and promote a range of womenswear and accessories. A South Carolina native who grew up shopping at Belk stores, Davis sees the
partnership as ideal. She cites her childhood connections with the store and the fact that the retailer “understands” their customers.

Kristin Davis for Belk launches this fall with clothing, sleepwear, handbags, shoes, and jewelery, with possible expansion to a home section.

 

Though she has had numerous television, stage, and movie roles, Davis has become synonymous with her “Sex and the City” character, Charlotte York. In the fashion-conscious show, Charlotte’s style was chic, feminine, and classic. Davis promises "a lot of crossover" between Charlotte’s style and her own. So expect racks of floaty dresses, A-line skirts, active wear, and fine knits, ranging in price from $38-240.

 

Davis is closely working with Belk and designers to develop the line, drawing on inspiration from her own closet and “Belk’s Southern sensibilities.”

 
 
The casual yet classic pieces will be available in sizes 2 through 14, reflecting Davis’ desire to cater to women of regular sizes and not focus on the celebrity standard of body type. “High fashion is almost a disservice,” she said. “We wanted
the clothes to fit a variety of body types, and we tried to make everything simple and wearable and flattering.”
 
Her sense of responsibility about the line recalls costar Sarah Jessica Parker’s Bitten line for Steve & Barry’s. Not only was Parker involved in the development and promotion of the line, but she also incorporated her ideals and values into the
business plan. Parker, who grew up in a poor family, wanted to make quality clothing affordable. Likewise, Davis is designing for the people she grew up around.
 

As the launch approaches, Davis will make promotional store appearances and be featured in print ads for the line.

 
The first celebrity clothing line for 120-year-old Belk, the Kristin Davis brand is slated to be the “biggest launch in the history of the $3.82 billion retailer.”