Over the past 3 years, Sydney based designer Kanchi Williams has become well recognized within the Australian fashion industry as much for her exclusivity as for her contemporary, distinctive designs.
However, this exclusive reputation wasn’t born from only designing for celebrities and the ‘elite’ members of society but instead stems from the fact that everything available at www.kanchi.com.au is a limited edition – each piece is only available for a short period of time.
The Kanchi online boutique showcases pieces from the label’s enticing and feminine range – all of which are designed and made in Australia – and is also where those wishing to own a Kanchi creation visit in the hopes of being one of the ‘first in, first served.’
Having experienced first hand the difficulty associated with breaking into the world of Australian fashion, Kanchi felt that she would need to ensure her label possessed a certain exclusivity that would set her apart from other designers.
“When I first introduced the label I thought that the industry was saturated with cookie-cutter designs. Especially as a consumer, it felt as if there was a drought on unique, alluring pieces that you just couldn’t live without,” said Kanchi.
“Now I’m consistently striving to ensure that all of Kanchi designs have that ‘once in a lifetime’ essence to them that excites you when you see it for the first time – as opposed to the feeling that you’ve seen that same dress in every store you’ve visited in the last month,” she added.
As the online boutique is updated regularly, new limited-run designer dresses, accessories and lifestyle pieces are made available on an ongoing basis so although someone may think they have missed out, they never know what might be coming next.
Images courtesy of Kanchi