Only The Brave, the parent company owned and run by Renzo Rosso the founder of Italian denim label Diesel, has acquired a majority stake in the Dutch designer label Viktor & Rolf.
Viktor Horsting and Rolf Snoeren, the two designers behind Viktor & Rolf, started their eponymous label in 1992 and in 1996 collaborated with H&M for a well-received capsule collection. However, despite their success the brand lacked the financial power to, as Horsting has said, “fulfill its potential.” Snoeren has said that the design duo felt that they needed a strong partner to grow the business, saying that “fashion has changed so much that in order to achieve those dreams you need a good partner.”
For his part, Rosso has been quoted as saying that ever since the beginning of their career, Viktor & Rolf have tickled his curiosity for their unbelievable out-of-the-box creativity, adding that they studied each other for more than two years to get to this point and that his hope is to built the brand into one of the top reference fashion houses of the future.
Licensed products including eyewear and jewelry, along with plans for freestanding stores in high-visibility locations are in the works (the two Dutch designers currently only operate one store, opened in 2005, in Milan).
Photos courtesy of the Fashion Spot forums.