Fashion News

VICTORIA BECKHAM SLATED TO DO ARMANI UNDERWEAR ADS

Following in her hubby David Beckham’s footsteps (the soccer star has appeared in Emporio Armani underwear ads), Victoria Beckham will be featured in a worldwide spring advertising campaign for Emporio Armani Women’s Underwear.  

The ad was shot by Mert Alas and Marcus Piggott in Los Angeles just last week and Armani has been quoted as saying “who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.” 

For her part Beckham, who notably appeared in a series of Marc Jacobs ads, has said that she considers it “a huge compliment being asked to be in the campaign and to be part of the worldwide campaign for Emporio Armani underwear. It’s really exciting to me. Mr. Armani is a lovely person and his team is fantastic, so it’s a really exciting project for me to be involved with. And hopefully they will see a huge response.”

Images courtesy of the Fashion Spot forums.