If designer Matthew Williamson was hoping that things would slow down after stepping down from his post as Pucci’s creative director to concentrate on his namesake collection, Williamson is unlike to see those hopes come to fruition anytime soon. The London designer known for his kaleidoscopes colors and prints told WWD that his schedule is relentless.
Williamson will see the launch of his first men’s collection, in addition to the limited edition women’s capsule collection, when a diffusion line of his hits H&M in April. His first New York City boutique will open during Fashion Week in February and will serve as his U.S. headquarters. Further, while so many are downsizing Williamson is expanding his staff and retail network and is set to launch his first signature men’s wear line in January 2010. When asked about the recession he says “this has been a long time coming, and a step we needed to make. We are on the journey, and we are going to see this through. The store is not just about New York, but about catalyzing the global wholesale market.”â€¨â€¨
The Matthew Williamson boutique will be located in the former Bodum store space which is a 2,600-square-foot space. Located in the Meatpacking District it’s only a hop, skip and a jump away from the likes of Diane Von Furstenberg, Stella McCartney, and Alexander McQueen, among many others, who have already set-up shop in the popular shopping area.
WWD reports that the store “will feature a curving central space with concrete floors, pillars and clothing hanging from pink neon poles. “Hidden” rooms off the central space will have themed interiors such as “sexy disco” and “boudoir.” Echoing Williamson’s London store on Bruton Street in Mayfair, the New York unit will have a tropical garden in the back, with foliage spilling onto the concrete floor.” Williamson told WWD that “eleven years after we started, we are finally going to be able to connect with our customer in New York, to show her our complete environment and how we think the collection should be seen.”