As reported recently, Jil Sander will now lend her creative talent to Japanese fashion giant Uniqlo. The German designer will act as a design consultant – she will not have an official Uniqlo title – and will oversee Uniqlo’s women’s and men’s apparel collections with no part in the company’s accessories or children’s lines.
In a press conference held Tuesday, March 18th, Sander noted that the challenge for her will be to establish premium quality for a more affordable price range. The designer added that her passion has always been quality and pureness, and that she’s “looking forward to establishing a new value in the world.”
A special Uniqlo collection in collaboration with Sander is also being developed for Fall, but since Japanese fashion firm Onward Holdings Co. Ltd. owns the rights to the Jil Sander name it remains unclear how the collection will be branded.
Though some speculated that Jil Sander’s exclusive involvement with Uniqlo would lead to price hikes, the stock market reacted favorably to the news – Uniqlo’s parent, Fast Retailing Co. Ltd., saw shares rise 8.6 percent yesterday, closing at $111.76.