MODELING TERMS - A brief explanation of some of the more common modeling...

MODELING TERMS

A brief explanation of some of the more common modeling terms...

BOOKING EDITOR: The person at a magazine who books models.

BOOKER: A person at a model agency who negotiates with clients to get and contract for work for models. The booker may have other responsibilities as well.

BOOKKEEPER: Someone who keeps track of all the income and expenses you have from modeling. Your agent isn’t going to do it for you. Usually your bookkeeper is you.

BUYOUT: The client is purchasing unlimited usage rights to a model’s image, although a buyout may be only for a designated time period, geographic region or type of media. An example would be “two year print buyout in Spain, except for Internet”. If there are no qualifiers on the term, it means unlimited use for an unlimited time.

CALL SHEET: A detailed listing of who the creative team is for a shoot. It may include everyone from the photographer, stylist, makeup artist, drivers and caterers. It should give the precise location and directions to the shoot, and instructions on how the model should arrive. Any makeup, hair, wardrobe or other requirements may be on the call sheet. Many modeling jobs do not use call sheets (or at least do not distribute them to agencies), and the information the model needs to know will be given by phone call to the agency, or directly to the model.

CALL TIME: The time the model is due on the set. Generally the model should show up 15 minutes or so before the actual call time.

CAMPAIGN: A word used to describe a set of ads for a particular product. It may be as limited as a single print ad, or several coordinated print and TV ads.

CASTING:

1. The process of choosing models for a job.

2. A go-see.

CATTLE CALL: A casting that a large number of models (often hundreds) show up for because the casting director gave relatively broad direction to agencies, and may have used many agencies, or opened the casting to the public or advertised in in a newspaper, magazine or on the Internet. The probability of a model winning a cattle call casting is not great.