By Kerry Pieri

An exclusive launch of the Marco Zanini designed Halston Fall collection is nearly selling out and causing a bit of fashion hysteria at Selfridges in London.  Priced similarly to Lanvin, these dresses, separates and fur accessories are hardly a deal, but the well-heeled fashion pariahs are on the hunt for something else; a great Studio-54 inspired dress, or perhaps a piece of fashion history. 

As the sixth designer to attempt a revival of the brand since Halston lost the rights to his own name in 1984, and on the heels of the success of once-defunct label Herve Leger and rumored renaissance of the House of Thierry Mugler, the newest resurrection of Halston may just be written in the stars...

THE KEYS TO BEING AN EPONYMOUS DESIGNER:

1.  Celebrity Endorsement: Halston had socialite and jet-set support from the likes of Bianca Jagger and Babe Paley as well as a serious celebrity following by Liza Minelli, Ali McGraw, and Angelica Huston, the it-girls of their day known to party at Studio-54 where they were photographed and gawked upon as arbiters of cool. The Halston revival is supported financially by the Weinstein Company, Tamara Mellon of Jimmy Choo and infamous stylist Rachel Zoe, who have a collective Rolodex of celebrity friends and followers bigger than SJP’s Vivienne Westwood wedding gown, and could have the clothes on the backs of influencers like Kate Bosworth and Kiera Knightly and the modern equivalents of social royalty, Birdie Bell and Tinsley herself…before you can say Bungalow 8.