Swedish retailer Hennes & Mauritz is going Hollywood as part of a major expansion here.
The high fashion-at-low cost retailer said Thursday that it will open a 10,000-square-foot store on Hollywood Boulevard, across the street from Hollywood & Highland, the outdoor megamall owned by the real estate investment firm CIM Group, which will develop the store with H&M.
The lease on the space has been signed, but the opening date has not been determined, said H&M spokeswoman Lisa Sandberg. Financial terms were not disclosed.
"This is one of several openings that will happen in L.A. starting this year," Sandberg said.
Plans for a two-level 12,000-square-foot store in Pasadena's historic district and a 25,000-square-foot store in the Beverly Center were announced last year. Both are scheduled to open in the fall.
"We're not sure which is opening first and there may be other leases that are signed soon," Sandberg said. "There may be three or four stores opening in all in the L.A. area."
I was following the pack all swallowed in their coats with scarves of red tied ’round their throats to keep their little heads from fallin’ in the snow and I turned ’round and there you go and, Michael, you would fall and turn the white snow red as strawberries in the summertime..
There are H&m sprouting even in my area..everywhere! Haven't they learned that the best tool in fashion is exclusivity?
__________________
"...buttoned up to the breast, and made with wings, welts, and pinions on the shoulder points, as mans apparel is for all the world...and though this be a kinde of attire appropriate onely to man, yet they blush not to wear it..."
You don't know how happy I am!!!!!!!!!!!!!!!!!!!!!! THis is sooooooo wonderful. I am friggin excited!!! *singing* "HALLELUJAH....HALLELUJAH....HALLELUJAH....HALLLLL EEEELLUJAH....
.................HHHAAAALLEEEELLUUUUUUJAH!!!!!
__________________ "when you become quiet, it just dawns on you."
~thomas edison.
Woah....I did not know there was such a demand for H&M........ I don't get the fuss either....... ppl in NYC aren't all that fussed whether it's there or not right?
I don't get it...in my town we have 4 big h&m stores in the same street... Sometimes you can find great cheap stuff there but then you see it everywhere! It's not really special anymore
Sometimes you can find great cheap stuff there but then you see it everywhere! It's not really special anymore 
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