slightly more info....and pics from wwd.
"It was to find a new way to create a collection that could fit with the Gap's, period," Hardy said of his motivation. "I tried to keep what I love — simple lines, no details — with the Gap that's more casual and light."
For Hardy, the fun of the collection is seeing his creations reach the masses.
"In the end, what's important in fashion is when you see the things you create worn on the street," he said. "It's a great pleasure."
Gary Muto, president of Gap Adult, GapBody and personal care, said, "For us, it's all about [guest designers] understanding the Gap brand aesthetic. Pierre's a natural and an extreme talent....True fashionistas appreciate [his work]. For us, it's always about the Gap brand first and sharing with people who share and embrace that aesthetic."
Hardy is the first accessories designer that Gap has chosen, and while the firm is open to other categories, such as handbags by Hardy, there are no plans as of yet. Muto declined to give a sales projection.
For us, it's about completing the look," Muto said. "We're always interested in giving customers wardrobe options and selections. It's looking at our brand and where we supplement different types of product."
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