wwd.com
Wednesday, March 21, 2007
POSEN'S CONTEMPORARY VISION: Zac Posen has been dropping hints about launching a contemporary sportswear line for a while. He first talked about it in January 2005, as reported in WWD. Although there's no line yet, Posen hasn't given up the idea. The designer, who appeared Tuesday at a trunk show for his fall 2007 collection at Saks Fifth Avenue in Beverly Hills, said he was hesitant to discuss the contemporary plan, but offered, "We're starting to build it up now for next fall. With [a contemporary line], you can really design for a wider demographic. You can build your top line up, and I feel that I can be even more creative. It's faster turnover. It's like MTV. No, it's like YouTube." Posen president
Barry Miguel said of the contemporary line: "It won't be simply a level down from the collection. It will have its own look and identity. L.A. is becoming a bigger market for us, but it's still been slower to grow here, I think because it's so casual and our clothes are more dressy. But we want to reach that contemporary customer, too."
**looks like he's too busy to do anything like halston...
so forget my idea about that..
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