Harper's Bazaar launches publication edited by Kristina O'Neill
Tuesday, July 22, 2008
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(NEW YORK)Harper's Bazaar's fashion authority is looking a bit more ubiquitous. The venerable style book, edited by Glenda Bailey, is launching a new side publication entitled Runway Report, which lands on newsstands July 29 and will remain there until November 1. Its objective? To provide Bazaar readers with a tool to sift through all things runway--aiding in the tricky process of creating an expertly edited fall wardrobe.
The Report, which will divide collections by city and designer, is edited by Harper's Bazaar fashion news and features director Kristina O'Neill. "We found that there was still so much more we wanted to say about the clothes, and so many more looks that we wanted to highlight from each show," she said. "We know our readers love clothes, and this is really a full report on what we saw at the shows, and what they are going to want to be wearing as soon as the weather cools."
The first run of Runway Report will boast a circulation of 200,000, which will be split between newsstands in top markets and Bazaar subscribers from households with annual incomes over $100,000. The book features 220 pages total, including 81 pages of advertising. Newsstand copies will retail for $6.95.
The Cover:
source : Fwd
__________________ Someone rightly said and I quote:
"We do not live in different worlds. We live in the the same world......differently."
Last edited by Miss Dalloway : 22-07-2008 at 04:16 PM.
What's going on in the Harper's Bazaar photo department? Photography and bookings director Olga Liriano, known for her work with Bruce Weber and Peter Lindbergh, among others, is heading out the door after less than two years and without another job lined up. Her departure comes two months after photo editor Jodi Nakatsuka left, also "to pursue other opportunities," in the preferred public relations parlance. A spokeswoman for the magazine said Tuesday afternoon that Zoe Bruns, photography director at Teen Vogue since 2005, would take on both photography and bookings at Bazaar starting Aug. 11, and that Andrea Volbrecht, formerly of Marie Claire, had begun as photo editor on June 9. But things changed again only hours later — Volbrecht quit Tuesday to take up a freelance assignment at Marie Claire, according to the spokeswoman, who attributed the move to Bruns' "assembling her own team at Bazaar." Sources said that at least one more departure is imminent.
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You think I go home & cry for a review? No way. I don't cry for fashion. -Riccardo Tisci
Vogue's revenues are falling downwards, but its main rival,Elle magazine, is whistling a different tune!
Sources reveal exclusively to PerezHilton.com that Elle is about to have its biggest September issue ever.
At 420 pages, they're up 6.6% from last year.
It's the BIGGEST issue they've had, ad page wise.
Plus, their August issue is the fourth month in a row that they BEAT Vogue in ad pages.
Why is Elle kicking Vogue's *** in advertising sales?
What say you, fashionistas? Anna Wintour's gonna have some explaining to do!
thanks for posting. Intresting because I used to think Vogue was doing better than Elle. Vogue seemed more higher, and have more about fashion than Elle.
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Natasha Poly. Kate Moss. Anna Selezneva. Dewi Driegen.
Lily Donaldson. Lara Stone. Edita Vilkeviciute. Naomi Campbell.
Anna should take a page out of Carine's book if she wants to make things interesting at American Vogue again. She needs to be more daring with her editorials and cover subjects...
But I agree Elle is a bit more commercialized, like how Bazaar has become. They incorporate pop culture...
this isn't a rumour...
and it's not about which is the better magazine, it's about advertisers...
it was reported in wwd that vogue's ad pages are down for the year along with some other condé nast titles...
moving to the business of magazines...
ETA: here is the article from wwd...
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September Falls Flat for Most Mags
By Stephanie D. Smith
September is the make-or-break month for fashion magazines. This year, there will be more broken than not. Write it off to a troubled economy, dramatic erosion in consumer confidence and unpredictability in the stock market. According to Publishers Information Bureau, ad pages declined 6.4 percent for magazines in the first quarter and 8.2 percent in the second quarter of this year compared with 2007. And by the looks of ad page performance through September, those declines are likely to continue. Some of this year's declines reflect hangovers from the giddiness of September 2007, when many titles, including W, Harper's Bazaar, Glamour and Vogue, touted the biggest issues in their histories. But this year, even with additional paging that some of the Hearst Magazines and Condé Nast titles receive from their corporate marketing programs, "30 Days of Fashion" and "Fashion Rocks," respectively, most publishers were not able to beat last year's ad page performance.
Based on publishers' estimates, the few magazines that will print fatter September issues this year include Elle, which added 26 pages to its September edition, its largest ever at 420 pages. Elle's year-to-date pages are 1,802, up 6.6 percent. Lucky, which welcomed new vice president and publisher Gina Sanders in January, increased pages 7.2 percent in September, to 299. However, pages year to date through September declined 8 percent, to 1,184. Marie Claire added eight pages to this year's September issue, which carries 178 ads. Year to date, Marie Claire's pages are down 3 percent, to 943. Harper's Bazaar managed to increase ad pages nearly 3 percent, to 373, and for the year has increased paging 7 percent, to 1,410. Bazaar's luxury and accessory advertising has remained steady, and the magazine has seen gains from travel. The fashion title also spun off "Runway Report," covering looks from the fall fashion shows in New York and Europe, and 10 of the magazine's 81 pages of advertising will count toward its September page count. The title joins a growing competitive list of runway-oriented spin-offs and will hit newsstands July 29 with 100,000 copies and an additional 100,000 to targeted subscribers.
Most of the larger fashion and lifestyle titles saw September issues shrink. At Vogue, senior vice president and publishing director Tom Florio and his team attempted to top last year's record-breaking 725 ad pages. Instead, this year's September carried 50 fewer pages. Year to date, Vogue's pages have declined 4 percent. At Glamour, pages for its September issue fell 10.6 percent from last year, while year-to-date pages have fallen 10.5 percent. "For us, 2007 was a 20-year high, so to be down 10 percent from the best issue in the last 20 years, we're OK," said senior vice president and publishing director Bill Wackermann. In Style is down 13.7 percent in September, to 341 pages, and off 11 percent, to 1,969, year to date. W is down 17.7 percent in September, to 396 pages, and year to date is off 7.1 percent.
Vanity Fair reported a 5 percent drop in pages for its September issue, to 335, and a 12 percent drop in ad pages this year compared with 2007, when Vanity Fair produced its July Africa issue. It featured guest editor Bono and 20 separate celebrity covers, an event that advertisers clamored to be a part of. "The Africa issue picked up 55 pages of business that we didn't normally carry," said Edward Menicheschi, the magazine's vice president and publisher.
Among the teen titles, Teen Vogue reported a 19 percent drop in ad pages. Nevertheless, said publisher Laura McEwen, who succeeded Sanders when she moved to Lucky, the magazine has broken new ads from Nike, Burberry and Shiseido. Year to date, pages are off 5 percent through September, to 814.
It's going to be the same story across the board, for newspapers and magazines in most sectors - but given that people's approach to the economy is as much about what's in their head as what's in their wallet, there will come the moment when people will get fed up with thrift, they'll hunger for glamour, and the upturn will start, but it's hard to say when that imperceptible shift in attitude will sweep in, could be 2010.
Writing '2010' as a valid year makes me feel like I'm living in a sci-fi novel.
__________________ "Working nine to five, what a way to make a living"
I wonder what's going on at Bazaar- that's a lot of people quitting, new hires, more departures. I'm sure that's turning their department upside down for the time being.
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Reach for the stars-if you fall, you land on a cloud-Kanye W.
Getting a magazine noticed on the news-stand is no longer a simple case of a strong image and tantalising coverlines - these days it's all about holographic covers and poly-bagged flip flops.
For its October issue, the US edition of Esquire is now putting out a cover with a flashing cover line saying "the 21st Century Begins Now", powered by a special battery pack. Is this anything more than a stunt?
Esquire's publisher Hearst believes the cover could ultimately end up in the Smithsonian Institute, alongside American icons such as Dorothy's ruby slippers and Neil Armstrong's space suit.
It's a bold prediction - but a flashing cover doesn't really sound that exciting, does it? Yet there are good reasons to pay attention.
Firstly, this is more a proof of concept than anything else - the flashing technology will be used on 100,000 copies out of an overall circulation of 720,000. The publisher has invested seed money to develop a battery small enough to fit inside a magazine and has exclusive use until the end of 2009.
Secondly, the technology provider is E Ink, which has a good track record in innovation including the supply of technology within Amazon's e-book reader Kindle. David Granger, editor-in-chief of Esquire, told the New York Times: "In two years, I hope this looks like cell phones did in 1982, or car phones."
With the circulation of magazines and newspapers declining and the seeming unstoppable rise of digital media, some industry observers believe print is doomed. Alan Rusbridger, editor of the Guardian, has famously said that the most recent purchase of printing presses might well be the paper's last.
Print technology is more innovative than most people think, with constant upgrades to colour, format, cutting and finishing. The newspapers and magazines of the future will undoubtedly look different as print and paper converges with digital media. For example, the Sun is among the print titles using so-called QR codes to integrate newspapers with the mobile world - the paper prints a barcode in a story or advertisement and if readers take a photo of the code with a web-enabled phone, they are taken straight to a site on the mobile web. Meanwhile, the growing success of e-paper, while not strictly speaking printed material, does show that people like the look and feel of paper.
So could technology save print or is all this just rearranging the proverbial deck chairs?
__________________ "Working nine to five, what a way to make a living"
Last edited by tigerrouge : 24-07-2008 at 02:30 PM.
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