While the extensive use of fur and exotic skins, such as kangaroo and whale foreskin, are not going to earn Sruli any points with PETA (not that they would go all the way to Iceland to throw pies at him), this organic authenticity certainly adds to the otherworldly theatrical feel of his work. But most of all, Sruli’s pieces are known for their impeccable tailoring - ‘cutting things’ is one of his favourite obsessions. Perhaps this is not surprising coming from a man who cites understanding reality as his life purpose. After all, to truly understand something, you need to dissect it and look inside.

Q: Can you remember the first thing you have designed and made? What was it?

A: It is a hard one. The first thing was probably my recipe for crisps and Smarties mashed up together in a glass with a few drops of water. It was a failure. I was an insomniac child, awake all night imagining situations and conversations, and things I wanted to make. The earliest thing I can remember vividly now was a design for a racing cart made out of a wheelie bin, that came to me when I saw a guy knocking all the wheels from the old bins the council was collecting. I couldn’t sleep for many nights imagining how to sanitise it and reattach the wheels, add steering and brake mechanisms, viewing portals and seats in the hard racing green plastic of our cities urban waste systems. At the same time in my back yard I was creating the architectural plans for a series of tunnels that I had dreamed about. Seven-year olds can’t dig that deep though.

Really when I look back on it I’ve only ever made things I need. It never occurred to do anything else. This again is clear in the last few releases, umbrellas, ice bear rug, belts...