Q: What are your plans for the near future, creatively and commercially?

A: The shoe collection took off nicely, so that will develop more. We are beginning the second collection now. Product design has taken a prominent role in the studio, and clothing design has more or less stopped. Doing more brand strategy for other labels in place.

At this stage we don't have the resources to make the clothing we want, and until I can match the idea with the final outcome, I just wont compromise on making clothing for the sake of it. So one long term goal is to get back to clothing design.

This year will be full of collaborations and non-products with the great designers I have met recently.

Creativity is good right now. There are more ideas on the list then there is time to make them.

Commercially - er, I want to sell that list.

Q: Are you a genius?

A: Probably not.


Sruli Recht was born in Jerusalem in 1979 and received his Bachelor’s degree in Fashion Design from Melbourne Institute of Technology. He now lives and works in Reykjavik.

All images courtesy of Sruli Recht.