MAGIC: LAS VEGAS
Friday, 04 September 2009 10:38
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MAGIC also features an ever-expanding “Ecollection” representing eco-friendly brands dedicated to sustainability and fair trade practices. As the shift toward eco-consumerism continues (we can see now that it is more than a trend), eco-apparel is thankfully moving away from the less imaginative and shapeless basics, to more interesting and luxurious fashion-forward designs.
Although there was enough of the former at MAGIC’s Ecollection to prove disappointing to an eco-fashion follower, a sense of the slow emergence of a more sophisticated eco-fashion future did provide some hope:
- Reveal handbags, based on the designer’s desire to “reveal what the products are made of so the customers know what they are buying” is an exquisite collection of chic and sophisticated handbag luggage that just happens to feature recycled polyester, reclaimed leather, organic jute and cotton as some of its eco-sensitive ingredients.
- Ecochicc, or “ecologically conscious organization celebrating, honouring, inspiring creative communities” markets apparel and accessories made from recycled and sustainable items by worldwide artisans such as a dress crafted from pop can tabs.
Images and text by Laura Connell
