Dubbed the most popular app of 2011, Instagram has infiltrated the fashion world giving iPhone users the chance to witness life behind the scenes of their favorite brands and personalities. From unloading accessories for a magazine shoot to models snacking backstage at fashion week, there’s never a dull moment. Thanks to Instagram’s moody and multi-contrast filters, bloggers, editors, and designers are effortlessly creating art and sharing their every moment with this fun photo app. Here’s our list of can’t-live-without Instagram accounts… insider access is just a “follow” away.
Coco Rocha could be the most social media obsessed model ever. From her Twitter feed to her Tumblr account, this Canadian beauty has embraced Instagram, giving her more than 61,000 followers a look into how fun modeling can be. Rocha’s jet set life would be exhausting if she didn’t look like she was having the time of her life in every photo.
Photo caption: “My last kiss in Paris before heading back to NYC for the weekend.”
Susan Cernek is the Fashion Development Director at Glamour, making her incredibly high on the list of people we’d like to trade places with, if only for a few hours. Count on Cernek to share everything from dreamy fashion show invites (complete with wax seals) to what it’s like to tour the world in pursuit of the latest collections.
Photo caption: “Dorothy’s slippers have nothing on @chanel couture sparkly, strappy heels.”
If you’re a fan of Helena, the stylish powerhouse behind the visual smorgasbord Brooklyn Blonde, her Instagram is just as compelling. Like the blog, there are plenty of snapshots of Helena’s inspiring outfits, but look out for this blogger’s daily musings as she highlights outfit details (like chunky gold jewelry and can’t ignore cocktail rings) and chronicles her days gallivanting around New York City.
Photo caption: “Prepping for an 8 AM shoot tomorrow morning.”
The New York Times Fashion
As you’d imagine, the New York Times is the authority on any and every topic it covers. Even when it comes to Instagram, editors keep the 31,000-plus devotees who follow this account updated on the ins and outs of fashion week, from who is sitting front row to after-parties. This account’s bio reads, “all the fashion, style and beauty photos fit to post,” and it’s clear they take that mission very seriously.
Oscar PR Girl
Oscar PR Girl is your "in" to everything going on behind closed doors at one of the world’s most prestigious fashion houses, Oscar de la Renta. You’ll see what really goes on at Oscar de la Renta, from the designer himself musing over inspiration boards, to what fabrics the team is doting on. Plus, you’ll swoon over countless shots of glamorous gowns that seem to re-appear every few posts or so.
Photo caption: “Magical.”
If Brad Goreski’s contagious charm didn’t win you over in his debut season of It’s a Brad, Brad World, his Instagram account surely will. Goreski isn’t shy with the gratuitous snapshots…you’ll soon learn he takes his hair very seriously and lives for a pop (or two) of color in his daily ensembles (often found in incredible socks paired with Louboutins).
Photo caption: “Taking off for Atlanta with flat hair.”
PurseBlog offers insight into the lives of this blog’s creators, Megs and Vlad. But save those snapshots of your new Botkier satchel for their blog, this account features everything from waffles stacked high with fresh berries to tiny Hermes boxes. See if you can keep up with these two New Yorkers as they go from dominating the blogsphere to conquering the city.
Photo caption: “Color wheel, Tod's-style.”