It's no secret that fashion brands are all up in social media––so it takes a special presence to make us really pay attention. Enter Opening Ceremony. What started as a humble little shop in NYC has since grown into a must-visit emporium of cool in cities across the world (with a house-brand clothing line to match). We dig how the powerhouse is using Instagram too: as a platform to show off new designs, new arrivals and pics of behind-the-scenes action (with a few VIPs in the mix). Click through for 10 of our favorite recent Instagram posts from the OC empire.