It's no secret that fashion brands are all up in social media––so it takes a special presence to make us really pay attention. Enter Opening Ceremony. What started as a humble little shop in NYC has since grown into a must-visit emporium of cool in cities across the world (with a house-brand clothing line to match). We dig how the powerhouse is using Instagram too: as a platform to show off new designs, new arrivals and pics of behind-the-scenes action (with a few VIPs in the mix). Click through for 10 of our favorite recent Instagram posts from the OC empire.
Opening Ceremony celebrated hitting the 100K Instagram followers mark with this beauty.
Leave it to OC to always stock the coolest jewels, like this Delfina Delettrez ring.
Infamous Cat Face
OC translated its hit cat face sweaters to this trio of rad tees.
Kenzo's been in the spotlight since its creative takeover from OC's founders. The brand def makes an appearance on this Instagram feed.
OC x ADIDAS
You'll never forget that OC's busy collaborating with nearly every brand under the sun, like ADIDAS, as shown here.
Rihanna for River Island
A snap of pieces from Rihanna's collab with River Island.
Rock Climbing with a Model
The Opening Ceremony world means that rock climbing with the likes of street style star Hanneli Mustaparta is an everyday occurrence.
Just try to escape this onslaught of cool without the proper UV eye protection.
Oh, just founder Humberto Leon chilling with Solange before the MET Ball.
Thought visors were out? Think again my friend.