September guest editor, designer Lubov Azria, takes us behind the scenes with the BCBGMAXAZRIAGROUP team as they prepare for the BCBG and Herve Leger Spring 2014 runway shows. Click through below for a fly on the wall view of model castings, hair and makeup tests and final styling for the collection.
- backstage diaries
- Fashion Week
- Guest Editor
- herve leger
- lubov azria
- New York Fashion Week
- spring 2014
As Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria embodies both the aesthetic and spirit of the successful, global fashion house. Born in Kiev, Ukraine, Lubov first tasted success as a ballet dancer in the youth division of the renowned Bolshoi Ballet. After relocating to the United States with her family in her early teens, Lubov's focus shifted from dance to the visual arts. A love of design and natural talent for illustration led her to pursue a degree at the Fashion Institute of Design and Merchandising, where she developed her passion for fashion as a means of personal, creative expression.
Lubov joined BCBGMAXAZRIAGROUP as a Designer in 1991 and was named Creative Director in 1996, the same year the company's core brand, BCBGMAXAZRIA, first debuted its Runway collection during New York Fashion Week. Under Lubov's influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America's leading design houses.
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