Cat people avert your eyes — and dog people pay attention. You're about to meet maybe the sweetest pup to ever grace an Instagram picture. Pet-dedicated accounts are nothing new, but Andrew Knapp and his dog Momo take the cake for creativity. Knapp and Momo play a fun game with their followers: Knapp places Momo in a scene, Momo miraculously stays put, and fans have to "#findmomo." It's a game that's spawned a book, and flicking through the feed shows why. It's tricky — but there's plenty to enjoy for folks not ready to play, like nice POV shots of a really cool Border Collie with tons of personality. Check out some of our favorite snaps of Momo, below.