Topshop is to showcase one of Helmut Newton’s most interesting photographic concepts. The ‘Newton Machine’ was first developed by Newton himself in the early 1970’s. Reflecting his sometimes humorous and irreverent approach to fashion, the machine allows the model to become subject, stylist and photographer simultaneously.

 
Staged in a bespoke photographic studio within the Oxford Street flagship, the machine will be available for use by Topshop customers. Working closely with Helmut Newton’s long-time agent Tiggy Maconochie and his long-standing assistant Fifi, the set-up will be as close to the original concept as possible. Images taken by the shopper will then be displayed in a gallery within the store as well as on TOPSHOP.COM