By Sharon Feiereisen

A short while back, the hip New York City boutique, Opening Ceremony, transformed their retail outlet for a weekend into a Proenza Schouler for Target store. It was a bold move. The avant-garde boutique features high-end designer fashions from around the world, but then again, their downtown cool aura made carrying Proenza Schouler’s line seem like a cool, natural fit. After all, Opening Ceremony had in the past, for a limited period of time, transformed their second floor into a Topshop boutique, thus catering to their more budget-conscious, but equally savvy customers (Topshop, the UK equivalent to H&M was not available anywhere else in the States). 

 

Barneys however, is a whole different ballgame. May 9th to the 11th, Barneys' Madison Avenue flagship and then the Barneys' Los Angeles store (from May 16th to the 18th), will carry Target’s eco-friendly Rogan for Target's Go International line. Barneys will limit purchases to three pieces and the line will only be in stock for five days, after which, shoppers will have to wait for the collection's debut in Target stores.