Excerpted by www.modelsblog.info.

Having done her dash with L’Oréal Paris, French-born model Laetitia Casta has been moved within the group to the Ralph Lauren Fragrances division, and will front its campaign for its new line, Notorious.

The new campaign has been photographed by Michael Thompson and the commercial film has been directed by Wong Kar-Wai.

While the news of Casta’s appointment has been around for months, this is the first official announcement from the L’Oréal group.

‘Laetitia’s glamour, daring and powerful femininity make her the perfect face for this seductive fragrance,’ says Guillaume de Lesquen, President, Worldwide, Ralph Lauren Fragrances, in a press release. ‘She is classically beautiful, but lives her life in a completely modern way. Laetitia is Notorious.’

Casta was discovered at age 15 in Corsica by a talent scout, and persuaded her parents to move to Paris so she could pursue her modelling career. Her natural, youthful looks and curvy figure have seen her model widely in France—she was a favourite of Elle and Marie Claire—and is easily one of the country’s best known in the industry.