Urban Outfitters Ups the Ante

While they’ve recently included bags in their Pendleton inventory – a leather-trimmed overnight bag clocks in at just under $200, a neat cross-body number is $48 – Urban Outfitters has just significantly upped their retailing ante.

The lifestyle retail giant has sharpened their focus on both beauty and baubles, opening two new sub-e-boutiques on their website, hawking jewelry and make-up.
 
Of course, the store had been stocking both jewelry and make-up for some time, but the launch of the new, dedicated “shops” results in an extreme – and welcome – expansion of product in both categories.
 
By regularly stocking trendy and affordable jewelry, Urban has long been a go-to for mid-priced accessories.
 

 

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