If you’ve seen quirky little touches to the Stella McCartney logo recently and questioned where they’ve come from, you can look to British artist Barry Reigate for answers.
To complement McCartney’s fall ad campaign – shot by Mert Alas and Marcus Piggott, and featuring Natalia Vodianova – the designer asked Reigate to provide some illustrative touches.
The resulting advertisements will be featured in the September issues of British, French, and Italian Vogue, Love, Another Magazine, and V Magazine.
Reigate’s work has appeared in prominent galleries, including the Saatchi Gallery. While a number of his pieces have veered on the dark, provocative, and at times even borderline pornographic side of pop art, for the British designer’s campaign, Reigate stayed light-hearted and cartoonish.
He beefed up McCartney’s namesake logo with extra chunky, ballon-like lettering, and added top hats, paint splotches, pumpkins, and other accoutrements.
Reigate isn’t the first artist who McCartney has collaborated with: past designer collaborations include teamwork with Robert Crumb, and the cast of Walt Disney’s Bambi, all of which have helped bring out the playful spirit of McCartney’s brand.
In other collaboration news, two of the biggest names in shoes – Jimmy Choo and UGG – are teaming up for a currently hush-hush collection.
Set to launch October 21st, this is quite the coup for UGG, whose popularity has long been waning with the fashion influencer crowd. So far, all we know is that there will be five co-branded styles.
Jimmy Choo founder and Chief Creative Office Tamara Mellon told WWD that it was “really fun” to work with UGG.
She said that they put “the DNA of Jimmy Choo into an UGG boot. No matter who you are, what your income, everyone has a pair of Uggs. We’re also doing a great advertising campaign with them, showing how to wear UGGS in a Jimmy Choo world.”