Runway News

Vena Cava S/S 2011: Continuing to Win Hearts

Vena Cava drew a friendly crowd of die-hard followers at the commencement of NYC Fashion Week. 

The audience included ELLE‘s Kate Lanphear and Bergdorf Goodman’s Linda Fargo, who never hesitates to support the label’s designing duo, Sophie Buhai and Lisa Mayock. 

Many of the spirited attendees, from front row regulars to priority seating, donned Vena Cava items from past seasons.

It seems like only yesterday that Buhai and Mayock launched their line to a small crowd of indie darlings in 2003, and they’ve been winning style-longing hearts ever since.

Jump to current day, and Vena Cava has launched a diffusion line, Viva Vena, that coincides with Bloomingdale’s Aqua, another conveniently priced line.

It appears shoe brand TenOverSix may also be on the list of designer collaborations – the chunky platform shoes marched down the runway with the debut of Vena Cava Spring 2011.

Upon entering, the crowd got to view a Vena Cava black-and-white animated film, courtesy of graphic design houses Gretel and LT and CO, with music from Copilot.

Artist Marisa Tesauro was responsible for this season’s art installation on the runway. Bright-colored sculptures suspended from the ceiling by strings complimented the collection. Once the LaForce+Stevens press packed a full audience to place, the show was on!

The 1980′s Memphis design movement inspired the collection. The show opened up with a bronze cotton gauze drop-waisted dress, followed by primary colorblock tops constructed of geometric shapes in silk crepe de chine. Neutral shades of light camel were consistently present, which would reflect a touch of the southern California ease meant to be incorporated.

Prints were present but limited, and necklines varied to all sorts. The entire collection screamed a presence of Art Deco, a style that the line has carried out consistently over time. Jewelry designed by Heather Kosch kept the spirit going by complimenting necklines in oversized geometric shaped necklaces.

The look was super clean, glamor chic. Ted Gibson pulled the models’ hair back with turban-like bandeaus. The models’ pouts maintained an orange-based red similar to last season’s runway makeup that seemed to be all the rave in the editorial world. I look forward to seeing how Gossip Girl’s Serena van der Woodsen flaunts this collection in the upcoming season.

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