It’s little surprise that Massimiliano Giornetti is proving to be a great fit as the Creative Director of the Salvatore Ferragamo womenswear collection. Prior to his appointment this past summer,
Giornetti successfully led the Ferragamo menswear design team, and he’s been with the Italian house for more than a decade.
The designer understands Ferragamo’s customer and, unlike many of his predecessors, is embracing the brand’s heritage in a modern way. Giornetti respects Ferragamo’s signature aesthetic and craftsmanship, but is taking some of the season’s popular trends – think wide leg trousers, neutrals, ponchos, and bat-wing coats – and infusing them with flair for Pre-Fall 2011. The designer’s menswear influence was also apparent. Though there were no traditional suits, some of the looks were fitted, sleek, and pulled together.
In a time where so many are being watchful with their spending, it’s nice to see Giornetti’s ability to design pieces that are both somewhat affordable and very chic. The collection is timely and modern, but there isn’t a single look that you can’t wear for seasons to come. One thing is for sure, the designer is succeeding in his mission to make Ferragamo’s collections more “relevant".
Images courtesy of WWD