Runway News

2011 Britain’s Fashion Forward Winners Announced

Fashion forward winner Todd Lynn

This week, Coutts & Co, in partnership with the British Fashion Council, named the winners of the prestigious Fashion Forward Prize for 2011.

Meadham Kirchoff won a Fashion Forward Prize in 2011 from the British Fashion Council.Peter Pilotto won a Fashion Forward Prize in 2011 from the British Fashion Council.Todd Lynn won a Fashion Forward Prize in 2011 from the British Fashion Council.
From left, designs from winners Meadham Kirchhoff, Peter Pilotto and Toddy Lynn

In past years, only one emerging designer has been awarded, but this year, prizes went to three designers, all very deserving. The prize is sponsorship for both Spring/Summer and Autumn/Winter shows during London Fashion Week. Often just the stepping stone needed to raise a designer’s profile from emerging to established, the industry mentorship each designer receives is priceless. 

The winners of the British Fashion Council's Fashion Forward Prizes for 2011.

The honorees are three very different designers, and they share more than ambition.  Each designer has to impress critics and buyers at their respective presentations. This year’s winners, Meadham Kirchhoff, Todd Lynn, and Peter Pilotto, are all names we have heard before, but they haven’t yet made it to the main stage of international fashion. Past winners of this prize include Christopher Kane, Erdem, Marios Schwab, and Jonathan Saunders.

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