BCBGMAXAZRIA Fashion Week Diaries: a tFS Exclusive Behind-the-scenes with Lubov Azria

February 8, 2011

Click through for exclusive footage of the designer at work, images of the collection and diary entries from Lubov herself.

Sunday, February 6, 2011 – Model Mania!

As we roll into Sunday, it’s model mania! There were about 300 models who came through to strut for casting guru RM. By noon, all halls were filled with girls, and if that wasn’t enough to keep us busy, we also had a Herve Leger shoot that took place simultaneously.

Click through to read more of Lubov Azria’s Fashion Week diary

As Chief Creative Officer of BCBGMAXAZRIAGROUP, Lubov Azria embodies both the aesthetic and spirit of the successful, global fashion house. Born in Kiev, Ukraine, Lubov first tasted success as a ballet dancer in the youth division of the renowned Bolshoi Ballet. After relocating to the United States with her family in her early teens, Lubov's focus shifted from dance to the visual arts. A love of design and natural talent for illustration led her to pursue a degree at the Fashion Institute of Design and Merchandising, where she developed her passion for fashion as a means of personal, creative expression.

Lubov joined BCBGMAXAZRIAGROUP as a Designer in 1991 and was named Creative Director in 1996, the same year the company's core brand, BCBGMAXAZRIA, first debuted its Runway collection during New York Fashion Week. Under Lubov's influence, the BCBGMAXAZRIA brand has evolved from an emerging contemporary line to one of America's leading design houses.

| Follow your dreams and never give up. That alone will take you far.